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Apple Launches “Ultimate Rivals” from Bit Fry Game Studios, an All-New Sports Game Franchise Available Today Exclusively on Apple Arcade

All-Star Athletes From NHL, NBA, NFL, MLB, WNBA and US Women’s National Soccer Team Take to the Ice in “Ultimate Rivals: The Rink” Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across hockey, basketball, football, baseball and soccer into a single officially licensed video game, a first in sports and gaming. In “Ultimate Rivals: The Rink,” the first title in the franchise, players choose from more than 50 superstar athletes to…

Virtually Alive: How Augmented Reality at Live Events Changes the Marketing Game

Go to a sporting event today, and you'll often see a competition involving one or two people while ten thousand others only watch. At some point, a simple shell game will appear on the video board, and fans can follow the action but not influence the outcome. With all the downtime in sports today, teams try harder than ever to engage fans through traditional means, but instead, fans often retreat into their own phones. But advances in Augmented Reality can change all of that, focusing fans' attention back on their friends,…

Mapp Powers Tomorrow TTH, The 2018 UK Biddable Awards’ Trading Desk Of The Year

Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018. Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp enables Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and takes a data-driven approach to omnichannel marketing. Mapp Cloud includes a Data Management Platform…