Applicaster, a powerful OTT and mobile app platform, has published a comprehensive guide to building, managing, delivering, and monetizing a streaming app.
In May 2022, Applicaster’s “2022 OTT App Building Guide: The 10 Factors You Can’t Miss” was released with checklists and recommendations for planning an OTT app delivery strategy. The guide was created by Applicaster’s head of product, Gabriel Guy, and harnesses the team’s decades of experience helping top media companies meet their streaming challenges.
“Users see an OTT app as a service that makes it possible for them to consume content in the most convenient ways,” says Guy. “We wanted to deliver a guide with practical tips for maximizing user satisfaction and business success. This really aims to capture the most important considerations in a productive way.”
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The guide explores five factors around building and managing a successful streaming service, and five more for delivering and monetizing. Concrete checklists are offered for each of the ten considerations: Content Management, Design & UX, Builds, Runtime Management, User Management, Payments (SVOD & TVOD), Analytics, Player, Video/Audio Streaming & Encoding, and Advertisements.
For media companies, the guide is meant to help define business tactics when building OTT apps and choosing providers. For service providers and industry professionals, it can serve as a guide to market needs. And Applicaster’s team of experts is always standing by to guide companies through what can be a complex process of bringing their streaming service to life.
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