Talon International is excited to launch breakthrough anti-counterfeit and consumer engagement technology: StegVision functions off an easy-to-use app that helps businesses and consumers combat counterfeit products across all industries and create powerful engagement(s) with their consumers.

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. Algorithms are placed within the label design that only StegVision’s app can see. By giving each brand or product its own unique invisible markings, StegVision prevents fake products and counterfeit items from easily entering the market and being sold as originals.

Larry Dyne, CEO of Talon, said, “Counterfeit products and difficulties with product authentication cause many businesses unmanageable losses. Furthermore, customers need to have confidence in the retailer they’re buying from. Should they discover a brand selling counterfeit products, their perception of that company would change drastically, and they would be unlikely to make a purchase. Now, with StegVision, consumers can buy with certainty, and brands can protect their products from counterfeiting.”

One element brands will love about StegVision is how easy it is to implement and roll out. Their anti-counterfeiting solutions require no changes to the clients existing artwork, logo, or design. There’s no need for invasive tags, QR codes, or expensive printing methods: production processes can stay as they are.