Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth
Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy.
Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first brand-focused mobile advertising technology company that Opera acquired after the startup had grown to 2 billion impressions per month across 300 mobile sites and apps, covering 60 million mobile users.
In his new role at Aki Technologies, Orenstein will drive organizational efficiencies as the company expands its moment marketing targeting and insights offering for brands and marketers. Orenstein joins the moment marketing science platform during a rapid-growth period; Aki tripled revenue year over year from 2016 to 2017.
“We founded Aki on the belief that pain points of mobile marketing are addressable—when approached with the right mix of data, technology and empathy. To date, brands have embraced our theory that moments are critical to an effective mobile marketing strategy. To get to the next level, we are hiring unrivaled talent. Orr’s nickname is ‘The Orr-acle’ for good reason—he will undoubtedly bring both exceptional technical prowess, product development know-how and organizational strategy to guide us through our next high-growth phase. We are all really psyched to get the band back together again,” said Scott Swanson, CEO and co-founder of Aki Technologies.
“Orr has that rare combination of technical expertise and customer-facing confidence around innovation that really has the potential to get our customers and partners inspired by our groundbreaking technology,” said Alvaro Bravo, Aki Co-founder and President. “We’re excited to have him on board as we continue to advance moment marketing science.”
Orenstein brings more than 25 years of technology and mobile experience to his new role at Aki Technologies. Prior to joining Aki, Orenstein served as the Head of the Opera Mediaworks Innovation Lab where he developed new groundbreaking new advertising products for brand advertisers. Prior to becoming part of Opera as a result of its acquisition, he served as CTO of Mobile Theory, overseeing the strategic direction for product management, product development, architecture and infrastructure, operations, and R&D. Before Mobile Theory, Orenstein was Vice President of Mobile at Photobucket, where he executed a multi-pronged strategy across business development, product management, and monetization. Previously, Orenstein held several product management and engineering roles at tech giants like Vodafone, IBM, VeriSign, Oracle, Sun Microsystems, and Netscape.
Orenstein added, “In a crowded market, Aki definitively stands out and has pushed the mobile envelope by making the customer central to the equation. Scott and Alvaro have a top-notch team that’s bringing a much-needed human element to advertising, targeting and data. I couldn’t be more excited to dive in.”
Orenstein, who holds a degree in Engineering from the University of Manitoba, will be based in San Francisco.
Recommended Read: Tech Bytes with Scott Swanson, CEO of Aki Technologies