North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More

Mobile Growth Fellowship, the mobile industry’s largest network of user acquisition and growth leaders, announced an impressive lineup of speakers and content for its upcoming Mobile Growth Summit 2018. North America’s largest mobile-only growth and marketing conference, Mobile Growth Summit will bring together more than 1,000 attendees and 100 speakers to share insights on how to grow mobile app businesses in 2018. Early-bird registration is now open for the event, taking place February 7 – 8 in San Francisco at the Park Central Hotel.

Now in its fourth year, the Mobile Growth Summit has seen at least 30 percent growth year over year since its founding. This year’s event will be keynoted by Lee Jones, Head of Global App Advertising Sales & Strategy at Google, presenting on “Maximizing User Value and How Google’s Universal App Campaigns Can Help.” The speaker lineup also features industry luminaries from such companies as Facebook, Zynga, Dropbox, Glu Mobile, GSN, Lyft, Pandora, Poshmark, Reddit and others. Notable speakers include:

Ali Nazer, Global Head of Gaming Strategy, Facebook

Lee Jones, Head of Global App Advertising Sales & Strategy, Google

Kady Srinvasan, Global Head of Digital Marketing, Dropbox

Scott Bauer, Executive Director of User Acquisition, GSN

Emily Poplawski, Ecommerce Product Lead, Houzz

Sigal Bareket, Director of Growth Marketing, Lyft

Brian Gilbert, Senior Director of Revenue Operations, Pandora

Esther Hwang, Director of Growth, Poshmark

Andrea Gross, Product Lead, Reddit

Josh Lu, Senior Director of Product Management, Zynga

New to the agenda this year are session tracks called “Calibrate Crypto” and “Calibrate VR,” which explore the latest trends affecting mobile marketers and growth professionals in the areas of cryptocurrency and virtual reality, respectively. The conference will also feature keynotes from Facebook and Google, as well as sessions on topics including user acquisition, monetization, and retention/engagement, such as:

Getting App Store Traction

UA Best-Practices For International Markets

Growth Stack Teardowns

Effective Demographic-Based Advertising Strategies

The Best Owned/Unpaid Acquisition Strategies For 2018

Is An Agency Partnership Right For You?

Getting The Most Out Of Mobile Attribution

Winning Facebook Strategies For 2018

Finding Value In Emerging Ad Formats

Empowering Customers Through Augmented Reality

Mobile Game Monetization: What’s Next? among others.

The Mobile Growth Fellowship exists to build the world’s most helpful, friendly and knowledgeable community of mobile experts. As the only mobile media company in the industry that started out as a not-for-profit organization dedicated to education, the fellowship is uniquely equipped to foster community and provide a platform for the exchange of quality content and insights, prioritizing presentations and workshops from app marketers, publishers and other professionals over those of industry vendors.

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