Founder of Linchpin Marketing Joins APPlife in New Position to Advance Digital Measurement and Advertising Effectiveness
APPlife Digital Solutions, Inc., an e-commerce and cloud-based solutions provider for work, home, recreation, and research, today announced that it has appointed Mark Messina as Director of Digital Strategy & Marketing to initially enhance consumer demand and build brand equity for its men’s grooming platform, Rooster Essentials. Rooster Essentials is an e-commerce shopping platform that offers premium, curated products, including men’s hair care, skin care, and shaving tools for daily use, lifestyle, and grooming.
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With his strong customer focus, Mr. Messina brings to APPlife 20+ years of experience in management consulting, integrated digital marketing, and mobile software development. He will be responsible for leading a global digital marketing strategy that encompasses consumer-facing communications and social media initiatives. Initially, this will involve providing leadership, coordination, and oversight of digital marketing for Rooster Essentials, with longer-term responsibilities for the entirety of APPlife’s portfolio strategy, including business development and accelerated market deployment plans for APPlife’s other brands both domestically and internationally. His appointment is effective as of August 17, 2021 and he will report directly to Matthew Reid, APPlife’s Founder and Chief Executive Officer.
Commenting on the appointment, Mr. Reid stated, “Mark is a strong leader and a proven subject matter expert in the field of digital marketing. Throughout his career, Mark has helped a variety of brands connect with new consumers by establishing and expanding branding and digital marketing efforts, and I am confident that he will help Rooster Essentials do the same. Using his cross-functional skills and experience, Mark will lead our digital growth strategy to strengthen our APPlife brands by driving demand creation and commercializing new innovations. We are excited to be working with him as we look to further build awareness and drive sales for our brands.”
Mr. Messina added, “It’s such an exciting time to be joining APPlife – a company with multiple emerging brands and growth opportunities that play important roles in people’s lives. I have enjoyed working with Matt through my association with Linchpin and look forward to further engaging consumers in new and innovative ways. I’m eager to leverage my entrepreneurial spirit and experience to help grow Rooster Essentials and the other exciting APPlife brands.”
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In May 2021, APPlife announced its partnership with Linchpin Marketing, founded by Messina, where he has served as a key member of APPlife’s team in an advisory role. In addition to his role at Linchpin, Messina will assist APPlife with traditional and digital marketing, website and application development, analytics, social media, CRM and email marketing.
Prior to launching Linchpin, Mark focused on entrepreneurship and company building, including consulting to media giants like MTV Networks, Barnes and Noble, CBS/Viacom and the NBA. Previously, he held positions at Booz Allen and Hamilton in the Information Technology Practice and Price Waterhouse in the Financial Services Industry Practice. Additionally, Mark has served as adviser to global organizations including the Vatican and United Nations. Mr. Messina holds a Master and Bachelor of Engineering in Systems and Telecommunications from the University of Pennsylvania. and began his career consulting to startups and small businesses as a research analyst and consultant at the Wharton Small Business Development Center of the Snyder Entrepreneurial Center at the Wharton School of Business.
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