Interactive live video streaming provider Bambuser and AMF Fastigheter, one of Sweden’s largest real estate companies, announce that The Lobby Live, a unique space in which brands and retailers can build compelling shopping experiences combining online and offline interactions, will open in MOOD Stockholm in November.

The initiative brings retailers the ability to secure short-term space in one of Sweden’s most fashionable retail districts. In addition to space for in-person shopping, The Lobby Live offers a studio in which they can host Live Video Shopping experiences using Bambuser’s platform.

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The launch of The Lobby Live powered by Bambuser is the result of the companies’ relationship, announced in early October 2020, for which the two committed to co-developing solutions that expand physical retailers’ ability to provide omnichannel experiences. The first phase of the partnership is expected to generate SEK 785.000 in revenue.

By adding Live Video Shopping to their customer engagement strategies, retailers can give consumers opportunities to shop during hosted live streams with an integrated purchase function. During the broadcasts, which are often presented by experts, influencers, and store staff, consumers can ask questions and interact with the hosts, which enhances the experience and provides a sense of urgency that boosts sales.

“We believe this collaboration with AMF Fastigheter exemplifies the types of retail innovation that will enable physical spaces to thrive, even as shopping online continues to grow,” says Maryam Ghahremani, CEO at Bambuser. “We’re confident that The Lobby Live will provide a fantastic way for retailers to engage with existing customers and attract new ones while Bambuser gains additional recognition and reach in the market.”

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“In The Lobby Live, we have created something unique. We bring a digital technology to the forefront and let it take place in one of our trading venues. E-commerce is today a natural and integrated part of commerce and with The Lobby Live we connect online and offline so that they strengthen each other,” says Annelie Gullström, Head for New Business and Innovation at AMF Fastigheter.

“Interest in live video shopping has grown rapidly, but so far it has been relatively limited. High-entry costs of live videoing technology have been prohibitive to brands. With The Lobby Live, we and Bambuser have developed an attractive offer that makes it easier for more people to use the format. Live video shopping leads to both increased digital sales and reach while driving traffic to the physical store,” says Anna Thelander, Head of Marketing & Communications at AMF Fastigheter.

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