Button Welcomes Bnext As Its First Partner in Southern Europe: Enabling Users to Shop and Save Money With Leading Brands Like AliExpress and Groupon

Button’s technology powers the commerce program of Spain’s biggest mobile neobank, Bnext

Button, the leading mobile commerce technology company, announced its partnership with Bnext, the biggest mobile-first neobank of Spain. Starting, Bnext users can seamlessly shop and save money with the largest brands including AliExpress, Groupon, and Black Limba, powered by Button’s technology. Through this partnership with Button, Bnext achieves a higher engagement with its users by giving them an added incentive to open the app every day to find savings on daily spend—fueling the company’s rapid growth in Spain and Mexico, the country through which they have begun their expansion in Latin America.

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With Button’s technology integrated into Bnext’s app, users can now access Bnext’s rewards feature to shop and save money on everyday purchases during this time of crisis from established retail partners working with Button in just a few taps. In addition, Bnext users will be able to enjoy a personalized shopping experience—they will receive more cash back in exchange for more purchases as well as upgrade to a premium account to access more lucrative offers.

“As the world faces unforeseen challenges, business models that are predicated on conversions and driving value for all parties—brands, publishers, and most importantly users—will be the models that prevail,” said Michael Jaconi, Co-Founder and CEO at Button. “Having driven over $3 billion in mobile spending to date, Button is excited to continue partnering with cutting-edge fintech apps around the world like Bnext to help them open up a new way to make revenue. By launching a commerce strategy for Bnext, Button is enabling Bnext to deliver a more valuable banking experience, drive greater engagement from its users, and tap into a durable revenue stream.”

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“Bnext is setting a whole new standard of an alternative to traditional banking—by being direct and transparent, we are offering each user a personalized experience that’s tailored to their needs and interests,” Juan Antonio Rullán, Co-Founder and Chief Product Officer at Bnext. “Through building a commerce program with Button, we are furthering that personalization-centered mission by not only offering our users greater utility in our app, but by also empowering them to save money.”

“AliExpress is committed to being a lifestyle platform for consumers worldwide, and partnering with Button and Bnext takes us one step closer towards securing our footprint in Europe,” said Wang Mingqiang, General Manager of AliExpress. “By enabling more consumers in the region to be able to discover AliExpress in the Bnext app powered by Button’s technology, we’re giving them a frictionless journey towards purchasing the products that they love.”

“Button has been a valuable addition to Groupon’s mobile growth strategy,” said Maciej Zbroszczyk, Head of Affiliate Marketing EMEA & Asia-Pacific, Groupon. “Through this Button and Bnext integration, we’re able to tap into a new pool of financially-savvy consumers and convert them into loyal customers, fulfilling our mission of helping more people find and discover experiences.”

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