Digital River Taps from Within as it Appoints New CMO with Extensive Ecommerce Experience
Ted Rogers transitions to lead the marketing function to accelerate bringing new best-of-breed solutions to market
Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced today the appointment of Ted Rogers as the company’s chief marketing officer. Rogers will report directly to Digital River’s CEO, Adam Coyle.
Rogers has been a key executive at Digital River for three years, serving first as vice president and general manager of MyCommerce, Digital River’s market-leading full service ecommerce platform for subscriptions, software and services clients. He then became Digital River’s vice president of global expansion and fulfillment operations, responsible for leading global expansion strategy and managing solutions for physical and digital fulfillment worldwide. In early 2020, Rogers took on the position of vice president of strategic marketing before being promoted into his current role.
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“I am proud to be taking on this role at Digital River during such an exciting time for the company. Digital River has opened itself up to new marketplaces and ecosystems, allowing us to enter new and exciting verticals,” Rogers said. “Now is the time to focus on communicating our value and I look forward to working with the team as we continue to drive growth for our customers and partners.”
Rogers comes to the position with an extensive background in ecommerce and marketing management, serving as a marketing executive for over 10 years. This includes his positions prior to Digital River as client partner at FICO, and as vice president of new customer acquisition marketing at Bluestem Brands, Inc.
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“Ted is an exceptional marketing executive with extensive industry knowledge and a unique perspective on our company,” Coyle said. “His general management background, marketing expertise, and ability to drive collaboration will enable him to take our marketing functions to the next level. We are excited to have Ted take on the CMO role at this stage of our evolution, as we continue to build on the sales momentum we’re experiencing from the combination of our completely refactored platforms and the global demand for ecommerce services.”
Digital River announced last August it has fully transitioned its product to a modular approach, enabling brands to combine best-of-breed solutions from multiple providers to create a flexible ecommerce offering designed to meet increasingly complex shopper demands globally.
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