Esquire Advertising Helps Retailers Reopen

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Esquire Advertising, a nationally recognized full-service marketing firm based in Durham, NC, has officially announced its offering of a custom-tailored COVID-19 market analysis report for retailers across the United States free of charge.

Applying its advanced consumer targeting technology for retailers of all types, Esquire Advertising’s market analysis reports provide stores with a comprehensive reading of critical consumer movements within their store area. Reports include metrics for volume of in-market shoppers, demographic breakdowns of active shoppers, as well as an assessment of market volatility based on consumer movements surrounding the retail store.

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To conduct each report, Esquire Advertising uses its proprietary technology to track consumer activity within a 200-meter radius of a store’s premises with supreme accuracy – down to a single meter. The company then observes consumer movements within that target field to examine the current traffic volatility compared to the prior six-month period. These observations allow Esquire’s data scientists to gauge trends in the market, as well as obtain reliable assessments for market volatility. Additionally, these insights enable retailers to better understand how the market has been and continues to be affected by the change in shopping behaviors during the COVID-19 pandemic.

From there, Esquire Advertising’s marketing teams are able to offer various audiences available for targeting and provide opportunities for retailers to act on these insights by identifying the right in-market consumers with the highest likelihood for conversion. With the Esquire technology, retailers are able to capitalize on the trackability of consumer behavior traditionally only seen in selling online, but now available in a brick and mortar retail environment.

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“We are happy to expand access to our COVID-19 Market Analysis Reports and offer them to retailers across the United States free of charge,” stated Esquire Advertising Founder & CEO Eric Grindley.

“This service makes use of Esquire Advertising’s hyper-targeting technology in a new way which has proven incredibly helpful for retailers as they navigate the fluctuating marketplace. With so many retailers wondering how much they should advertise, or if they should advertise at all, and which audiences to target – these custom reports offer some guidance to their unique situations,” Grindley added.

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