WooCommerce, the popular eCommerce platform developed and supported by Automattic, is announcing public U.S. availability of WooCommerce Payments, a payments management system designed exclusively for WooCommerce stores.
Payments are a central part of eCommerce for merchants and shoppers. Seamless checkout experiences and simple payments management interfaces are essential for success in selling online. Since its inception, WooCommerce has allowed merchants to choose from a variety of third-party payment gateways, including Stripe and PayPal.
To improve the merchant experience in managing payments, WooCommerce began designing and building its native solution in 2019. After a successful beta period earlier this year, the WooCommerce team is now making WooCommerce Payments widely available to all new and current U.S.-based store owners.
Marketing Technology News: Merkle Launches Rapid Audience Layer Solution for Retail Marketers
WooCommerce Payments offers unique features to store owners, including an integrated payments dashboard to manage charges, deposits, and disputes from the comfort of their store. “No more logging in to a separate payment processor’s website to track payouts or manage chargebacks. WooCommerce merchants can now manage their payments from their WooCommerce dashboard,” says Paul Maiorana, General Manager of WooCommerce.
The convenience of WooCommerce Payments is echoed by merchant R. Nick Walker, Owner of Cool Face Life: “I was always a fan of managing everything from one place, so when WooCommerce Payments came about, it was an easy switch. I like the seamless integration, the flow, the dashboard, and the ease of downloading info and fixing disputes.”
Marketing Technology News: TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19
WooCommerce Payments also helps store owners reduce cart abandonment by enabling shoppers to pay directly using major cards without having to leave the store. The service is free to add, with no set-up fees or monthly fees, and is competitively priced, starting from 2.9% + $0.30 per transaction for U.S.-issued cards.
Forthcoming releases will include support for subscriptions, saved cards, wallets, instant deposits, and in-person payments. As the native payment method of a global eCommerce platform, WooCommerce Payments plans include expansion to new countries in the future.
Marketing Technology News: VIOOH Completes Leadership Team With Senior Marketing and Product Hires