As commerce shifts toward fast and efficient online shopping and personalized experiences for limited and distanced in-store visits, Lightspeed POS Inc. announced the upcoming release of new Lightspeed eCommerce features that will strengthen its omnichannel experience. In 2016, it became an early innovator, introducing SMBs to a powerful eCommerce solution that synced with its existing in-store platform. The company saw a 400% increase in eCommerce volumes processed by its retailers in April 2020, as compared to February, illustrating that merchants who adopted Lightspeed eCommerce to power their online business were able to adapt quickly to changing consumer behavior in the wake of the COVID-19 pandemic.

Marketing Technology News: Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board

As the global economy begins to re-open and entrepreneurs enter a new paradigm of business, Lightspeed has advanced its eCommerce onboarding process with 24/7 customer service available to new and existing merchants, supporting an increased volume of customers in going online and integrating the latest features into their operations. Recent new features include Live Preview Themes, which allows merchants to test the look of their online store prior to going live and Multi-Location Inventory. This gives SMBs the ability to display to consumers their inventory availability for all store locations online so no sale is missed. Customers can also take advantage of a plethora of integrations available on the app store, working seamlessly with its multi-channel and multi-currency system, opening up a new world of selling possibilities.

Lightspeed merchants will also see the following digital tools available in the near future:

• Lightspeed Shipping: An enhanced shipping broker service so merchants have immediate access to shipping rates and labels via Lightspeed eCommerce
• Curbside Pick-Up: Enables consumers to shop curbside for convenience and flexibility
• Personalized Shopping: Allows consumers to make appointments at their favorite merchants in a risk-free environment, building loyal relationships with store experts

Marketing Technology News: Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

“Lightspeed is a company that helps retailers and restaurants become digital, and by introducing these eCommerce features, we’re able to address the immediate business needs of SMBs,” says Dax Dasilva, Founder and CEO of Lightspeed. “Omnichannel is no longer a nice-to-have, it’s a must-have, and it is important for us to constantly innovate in the retail, eCommerce and hospitality space, so we can continue to support retailers and restaurants as they digitally transform their business.”

“We know from our customers that they find our website easy to navigate and that check out is seamless–both on a desktop and, more importantly these days, on their mobile devices,” says Lightspeed customer Simon Tooley, Founder & President of Etiket. “When we moved to Lightspeed eCommerce in 2017, we saw a jump in sales. We are seeing double-digit growth year-over-year, and part of that is because our focus is on our customers, new products, and growth opportunities, rather than having to manage the platform.”

Lightspeed is also sharing industry knowledge through an online resource guide that serves to protect SMBs during COVID-19. To further equip merchants, Lightspeed officially launched Omni Loyalty last month, which allows retailers to build out their loyalty program with integrated offers and experiences seamlessly shared through both their online shop and their brick-and-mortar store.

Marketing Technology News: The Association of State and Territorial Health Officials Chooses Qualtrics CoreXM