Opera Expands Dify, a New Cashback Service Built Into Its Browser, to Poland, Russia and Ukraine

Opera, a leading global web innovator with an engaged and growing base of hundreds of millions of monthly active users, recently announced the expansion of its new integrated browser cashback service, Dify, to Poland, Russia and Ukraine. This makes Opera the first to provide users with an integrated, seamless, non-intrusive cashback experience inside their browser.

Marketing Technology News: Video Ad Destination Mix Stabilizes Across Channels, According to Extreme Reach Report

Poland, Russia and Ukraine have always been important markets for Opera, which has been building browsers for users there since its local debut years ago. Dify is increasing the scope of Opera’s current development operations in Poland: currently, many of Opera’s browsers are developed in Wroclaw and Warsaw. Moreover, these markets show a high cashback adoption level, which means Dify’s target segment is both digital-savvy and interested in the best solutions and technologies.

With the shopping season around the corner, Opera is focused on providing its users with the best cashback service seamlessly integrated into its browser, which will allow users to get competitive cashback on the upcoming AliExpress Single’s Day, as well as from Cyber Monday and Black Friday promotions. Opera users don’t have to install additional cashback extensions that might compromise their privacy. With Dify, Opera is offering up to 30% cashback from hundreds of shops in three markets, with money back in 30 days after users have completed their transaction.

Marketing Technology News: MarTech Interview with Joe Chernov, CMO at Pendo

Dify Cashback service in Opera Browser

Dify Cashback allows consumers to receive cashback for purchases made on partner websites accessed through the Opera Browser. Opera users also get an improved shopping mode in Opera browsers, with access to the cashback service and shopping-related tabs, as well as an extra layer of privacy and security as a result of disabling third-party extensions. Those users who still haven’t switched to Opera can use the cashback service by installing an Opera-developed extension in Chrome, Yandex Browser via the Chrome extension, Firefox, or by using the web version of the cashback service.

Dify can be accessed from the sidebar in the Opera browser. The Hot Deals section available on the Dify website allows users to benefit from special, and many times higher, cashback rates.

John Toskey, VP of E-commerce at Opera, said “Every day millions of users shop online. With Dify, we are improving Opera users’ shopping experience right in the place where this shopping happens: in the browser. We are also making it financially rewarding for them, thanks to the high cashback percentage and the impressive number of local partners for every market.”

Marketing Technology News: Melissa Hammerle Appointed President of Intelex Technologies