rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce search technology will empower rue21 to drive a highly relevant customer experience

GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers.

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With this partnership, rue21 aims to drive a superior product discovery experience for its customers. rue21 will employ GroupBy’s headless software solution enabling a personalized search experience that is unique to each customer.“It is our constant effort to provide our customers with a remarkable experience both online and in-store,” says Robert Brous, VP of eCommerce & Digital, rue21. “Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization, and product recommendations. We expect that GroupBy can help us deliver a higher converting customer experience.”

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“It’s a wonderful opportunity to partner with rue21, a company that takes pride in putting customers first every day,” says Roland Gossage, CEO, GroupBy. “GroupBy is committed to making this experience even stronger with our advanced search relevancy solutions, employing a strategic balance between machine learning-powered algorithms and human-controlled results.”

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