Skai Recognized for Marketing Technology Innovation in 2021 MarTech Breakthrough Awards

International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

Skai (formerly Kenshoo), a leading commerce intelligence platform, announces that it has been selected as the winner of the “Best PPC Optimization Platform” award in the fourth annual MarTech Breakthrough Awards program. This was conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

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Skai drives business growth on digital channels, including search engine marketing performance (SERP) based on cross-channel data intelligence and unparalleled optimization capabilities. The company’s Paid Search solutions are enhanced by the Budget Navigator offering, part of Skai’s differentiating PPC optimization capabilities that guide predictive budget forecasting and dynamic pacing for intelligent search advertising programs.

Skai Budget Navigator™ helps brands plan and allocate campaign investments across media publishers, enabling them to meet budget goals and advertising KPIs like target CPA or target ROAS. Additionally, the tool leverages machine learning to provide forecasting analysis so brands can find the sweet spot between spend and ROI.

With Skai’s Custom Metrics Capabilities solution, brands can optimize toward a specific goal with the option to weigh metrics that matter the most to them, and rapidly test and optimize across the digital spectrum, even as walled gardens limit data sharing across publishers and channels. This allows brands to make changes in real time based on learnings, in order to achieve the best possible results.

“The companies that win in search engine marketing performance are those that best leverage internal and external data sources to fuel exceptional insight-driven marketing through data, performance, and measurement intelligence — capabilities that Skai provides to its clients,” said Paul Vallez, General Manager of Paid Search for Skai. “We expect to see more changes to both search engines and paid search advertising over the next few years as both consumers and publishers learn together about what works best, and Skai will be there every step of the way.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“In the early days of search engine marketing software, simply managing paid search programs was likely enough to give a business the edge over its competitors, but times have changed and the new standard for search engine marketing software isn’t just about managing campaigns well,” said James Johnson, Managing Director at MarTech Breakthrough. “Effective SEM now requires total search intelligence that goes beyond standard search metrics and best-in-class bid strategies. Skai delivers on this need, offering predictive insights that enable brands to put the current and future needs of consumers at the heart of every decision they make. Congratulations to Skai for taking home a well-deserved 2021 MarTech Breakthrough Award.”

Skai’s Signal Enhancement solution enriches publisher automated bidding algorithms with untapped CRM, offline and online signals. The functionality is focused on getting rid of proxy metrics and transferring the correct data into Google search and Microsoft ads so that brands can optimize their campaigns using the right data. Skai makes it possible for brands to optimize via custom metrics or a blend of conversions using custom weighting. Additionally, brands can scale signals across both Microsoft Advertising and Google campaigns at once.

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