Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has expanded to Indonesia a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS).
The launch in Indonesia follows a successful pilot marketing program recently completed in Taiwan that included new online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong.
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The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any small and medium business (SMB) looking for an easy and affordable way to establish a mobile presence.
CreateApp subscriptions were purchased by seminar attendees in blocks of 10, who then resold them to SMBs across Taiwan. This resulted in more than 1,000 new CreateApp customers, and generated a marketing ROI to Weyland of about 3-to-1 on the first month.
The company has been selling CreateApp in Indonesia through distributors and primarily under private label. Under the new campaign, the company will offer CreateApp under its owned brand.
“Our new marketing campaign involves greater access to resellers, lower costs and higher margins as compared to our historical ways of distributing CreateApp,” noted Foong. “The new stay-at-home environment in Southeast Asia has opened up the large-scale opportunity to engage home based entrepreneurs looking to either sign up other businesses or launch their own online business.”
The population of Indonesia is the world’s fourth largest with over 267 million people, and has more than 90% smartphone penetration. There are currently 60 million SMBs in Indonesia, with around 10 million in the perfect target demographic for CreateApp.
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“If Taiwan offers 3-to-1 marketing ROI, with a population one-tenth the size of Indonesia, we see an ample opportunity to replicate the same returns with a larger base of prospective customers in Indonesia,” added Foong. “We see near-term an $8 million subscription-based opportunity in Taiwan, along with much higher margins at around 30%. Turning to Indonesia, we see at least a 10x multiple in terms of the recurring revenue opportunity.”
CreateApp enables businesses anywhere in the world to create and deploy native Apple iOS or Google Android mobile applications without technical knowledge or background. CreateApp empowers SMBs to increase sales, reach more customers, manage logistics, conduct financial transactions, and promote their products and services in an easy, affordable and highly efficient way. The CreateApp user base, comprised of businesses across Southeast Asia, grew 47 percent last year to more than 360,000.
Weyland’s acquisition of Minneapolis-based Logiq earlier this year is also expected to eventually provide lead-generation tools for Indonesian SMBs that can help to increase online sales.
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