Podcast marketing technology leader appoints Ellie Mirman and Gina Hortatsos as board members for unparalleled industry expertise
Casted, the only content marketing platform built around B2B brand podcasts, announces the addition of two notable CMOs to its board, Crayon’s Ellie Mirman and LogicGate’s Gina Hortatsos. As the company furthers its mission to help B2B brands connect with their audience through conversations, Hortatsos and Mirman will play a critical role in shaping its future.
“What we’re doing at Casted is revolutionizing the traditional content marketing strategy,” said Casted CEO, Lindsay Tjepkema. “Too many marketers are spending countless hours cranking out more and more blog posts when, in reality, conversations need to be the through-line of our content marketing efforts. With the combined experience and expertise of these two women, Casted will further empower B2B marketers to harness the power of conversation to engage their core audience.”
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Mirman is a hands-on marketing leader with a proven track record of building and scaling marketing initiatives at high-growth companies like HubSpot and Toast. As part of the HubSpot team that created the “Inbound” category, Mirman’s experience and expertise is a huge value to reshaping the modern content marketing function.
“Introducing a new way of thinking of a tried and true method like content marketing is a herculean effort,” said Mirman. “I have the utmost confidence in the Casted team as they work to change the way marketers see brand podcasts – not as a tactical accessory – but as a central building block of an organization’s marketing strategy.”
Hortatsos is a seasoned, data-driven marketer with more than two decades of experience in the enterprise software industry. She currently heads LogicGate’s marketing and is passionate about humanizing marketing efforts to drive business success. Her track record of driving desired outcomes will be crucial to helping marketers execute innovative, data-enriched content strategies that deliver results.
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“As a customer and now board member, I will be among the first to advocate for the revolutionary work Casted is doing,” said Hortatsos. “By using LogicGate’s podcast, GRC & Me, as the fulcrum of our entire content strategy, we’re able to engage our customers like never before. It’s an entirely new approach to marketing.”
Mirman and Hortatsos join Casted board members, Scott Dorsey and Kristian Anderson. Earlier this year, Casted raised a $2.35M seed round to propel its platform, sales, and marketing teams. As brands and audiences, alike, are embracing podcasting, Casted is continuously evolving to meet market needs.
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