Zington and Bambuser Enter Strategic Partnership

Scandinavian digital consultancy firm Zington, and interactive live video shopping provider Bambuser, announce a strategic partnership to bring interactive live video shopping to Nordic e-commerce companies.

In the spring of 2020, Zington noted an increased interest in live shopping solutions in Europe and began work on finding the best solution for its customers. Bambuser, a pioneer in mobile live streaming since its inception in 2007, launched Live Video Shopping based on its proprietary technology in September 2019. Bambuser thus became the first company to offer live shopping outside Asia and today the technology is used by some of the world’s largest brands and e-commerce companies.

Marketing Technology News: Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in the Coming Months

Tonje Berg, CEO of Zington Digital Business Norway said, “We believe that live shopping is the future of e-commerce. Meeting the modern consumer requires more than static images and product descriptions. The social and entertaining aspect of shopping will continue to evolve, and so will the merging of online and offline channels. We have already started live shopping projects and expect to announce our first joint customer soon.”

Marketing Technology News: Sprinklr Named a Leader in Prestigious Social Listening Platforms

Maryam Ghahremani, CEO of Bambuser said, “We are pleased to partner with Zington, one of Scandinavia’s leading companies in digital strategies and look forward to helping more customers integrate Live Video Shopping as part of their digital strategy and increase sales to new heights in the future.”

Marketing Technology News: Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform