MGS Canada 19 Grows Audience, Breaks New Ground

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Mobile Growth Summit’s Toronto Event Growing by Leaps and Bounds After a Successful Event Featuring Keynote Speaker George Alafoginis, Global Gaming Client Partner at Facebook

Mobile Growth Summit (MGS) the world’s largest mobile growth conference is excited to announce its MGS Canada 19 event exceeded expectations.

MGS Canada 19, which took place in Toronto on August 15, 2019, grew its audience by around 14%—with 271 of the mobile marketing industry’s best and brightest in attendance at this year’s event (up from 238 in 2018). The one-day publisher-focused event specializes in user acquisition, monetization, retention/engagement, re-engagement as well as data science and analytics as it pertains to mobile, retail, and mCommerce brands. Marketing executives from leading global companies such as Facebook, Playtika, Hopper, Tencent, Gameloft, Sage, Wattpad, Uken Games, and Verizon Media, to name just a few, shared invaluable mobile marketing insights at the event.

“MGS Canada 19 was a gathering of great minds, many of whom have successfully scaled their apps or games into the top-grossing and/or downloaded charts. What I love most about the conference is that concrete insights and tactical elements are shared—many of which the attendees can use the very next day at work—be it at a start-up or at a well-established organization,” says Jeet Niyogi, marketing head at Playtika Canada.

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“We are very happy with the move from Montreal to Toronto this year. We’d outgrown the Montreal venues, and this year’s event was our biggest yet in Canada. This was due to the high caliber of speakers and content delivered providing attendees with immediate, actionable takeaways that they can use,” said Jen Laloup, CEO at Mobile Growth Summit.

The Power 5

This year’s MGS Canada keynote came from George Alafoginis, Global Gaming Client Partner at Facebook. Alafoginis explored “how Facebook is applying machine learning to clients as a response to how they’re dealing with these wars of efficiency” through the use of “The Power 5.” He says customers want to improve their campaign performance, so they can shift their time to more strategic tasks. With this in mind, Facebook is using machine learning to drive efficiencies within its platform using “The Power 5”:

  1. Auto Advanced Matching
  2. Account Simplification
  3. Campaign Budget Optimization
  4. Automatic Placements
  5. Dynamic Ads

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Upcoming MGS Events

Mobile Growth Summit holds events around the world, making it the largest community of its kind. Next up is MGS Europe 19 in Berlin on September 18-19, 2019. Brian Gilbert, Pandora’s VP of programmatic operations will keynote the event. See the full agenda here

Other upcoming events include:

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