Leading Provider of Remote Monitoring and Management Adds Toolkit for MSPs to Win New Business and Grow Existing Accounts
Pulseway, a leading provider of mobile-first, cloud-first remote monitoring and management (RMM) software, announced the addition of the Pulseway MSP Toolkit to the Pulseway Platform, which can be accessed directly from the Pulseway interface. The MSP Toolkit offers existing Pulseway customers the opportunity to enhance their current marketing activities by customizing Pulseway generated campaigns with their own logo and go-to-market differentiation.
In addition to customized digital marketing capabilities, the MSP Toolkit enables customers to win new business with analytical sales and assessment proposals, as well as cross-sell extra services to their existing clients. With a focus on aiding current customers to grow and expand their businesses, Pulseway will continue to fuel the MSP Toolkit with up-to-date resources and tutorials to guide customer prospecting.
“MSPs are focused on growth and expansion, but often fall down when it comes to marketing themselves to prospective customers,” said Marius Mihalec, Founder & CEO of Pulseway. “With the launch of the MSP Toolkit, Pulseway is taking the digital marketing burden off of the shoulders of the MSP and creating a cohesive and customized marketing vehicle for Pulseway MSP customers to promote and, ultimately, grow their businesses. The MSP Toolkit will be a dynamic, evolving resource that Pulseway will continue to invest in as the market and needs of our customers change.”
Upon polling Pulseway’s MSP customer-base, the company found that 7 out of 10 MSPs struggle with lead generation and demand generation, while 6 out of 10 MSPs who do utilize marketing, still use an outdated lead generation model. With a lack of incorporation of modern digital marketing tactics, Pulseway is filling the gap as a dedicated resource and partner to existing customers.
The speed and volume involved in the MSP sales process creates little room for error. In tandem with the addition of the Pulseway MSP Toolkit, Pulseway is also releasing “The Definitive MSP Guide to Analytical Sales and Digital Marketing,” which provides customers with a step-by-step process to effectively increasing lead generation and deal flow.
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