SlickText Expands C-Suite With Marketing and Sales SaaS Industry Veterans

SlickText Expands C-Suite With Marketing and Sales SaaS Industry Veterans

SlickText, a proven leader in text marketing, announces the appointment of Brian Wilson as chief revenue officer and Meg Scales as chief marketing officer. Scales brings a unique combination of marketing and tech sales savvy to SlickText along with extensive experience leading industry-recognized SaaS marketing teams. Scales will lead SlickText’s efforts to further enhance its positioning within the SMS industry. Wilson brings two decades of commercial experience focused on solving business problems through the application of transformative technology. At SlickText he will oversee the intersection of marketing, operations, sales, customer success, and overall company development.

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“Meg and Brian fill vital roles on our leadership team, both bringing substantial experience across the tech, sales and marketing space and expansive skillsets for addressing customer and company needs alike,” said Matt Baglia, CEO of SlickText. “As SlickText further builds out its enterprise capabilities in 2021, their insights and perspectives will be essential to our continued development as the market leader. SlickText customers and partners will greatly benefit from their leadership in helping to sustain our accelerated growth profile.”

Before joining SlickText, Wilson was the vice president of sales for NextGen Healthcare, a provider of ambulatory-focused technology solutions. He joined NextGen Healthcare upon its purchase of Entrada, Inc., a mobile technology company, where he served as chief revenue officer. The duration of Wilson’s two decades of progressive sales experience was spent at Upland Software, Innotas, Fujitsu, and Seagate Technology, among others.

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Scales joins SlickText from Sight Machine, a manufacturing productivity platform, where she was the vice president of marketing. Prior to Sight Machine, Meg spent over four years at ServiceMax, as the director of revenue marketing during its acquisition by General Electric. Scales’ experience with marketing enterprise technology originated with roles at Infor, Qumulo, and industry-leading, Workday.

“SlickText is an example of a beautiful, but rare entrepreneurial success story. One that started with a founding vision focused on building great software that people love to use,” said Wilson. “SlickText boasts three components I look for in a tech company: a feature-rich software platform loaded with service options for customers to utilize, a unique and compelling market opportunity, and the ability to bring together talented, hardworking people to help our customers thrive.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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