Mohawk Group Holdings, Inc. the tech-enabled, consumer product company, announced that it has launched its proprietary AIMEE software platform on Microsoft’s AppSource Business Applications Marketplace.

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Microsoft AppSource helps business users find and try software-as-a-service (SaaS) apps from Microsoft and its partners. Microsoft AppSource apps include Web Apps and apps that are built on top of Microsoft Dynamics, Azure, Office 365, and PowerApps including Power BI.

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“We are excited to continue our investment in our SaaS business in parallel to our core e-commerce product business,” said Mohawk Group Chief Executive Officer Yaniv Sarig. “We have built the AIMEE platform in the last five years to power our owned and operated consumer product brands and remain excited about making our technology available to small- and medium-sized e-commerce businesses.  AIMEE was built on Microsoft’s Azure cloud, and we look forward to  leveraging Microsoft’s app store to kick off our new SaaS offering and to reach wider market participants. We intend to make AIMEE available through other SaaS marketplaces in the near future as we continue to develop this new revenue stream for Mohawk Group.”

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