S4M (Success For Mobile), the leading mobile advertising platform, announced the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team.

“We are excited to welcome Andy to the company. UK is one of our most important markets in Europe with considerable growth prospects,” says Christophe Collet, CEO of S4M. “I am confident that he will continue to grow S4M in the UK, increase our client engagements, and solidify our position in the market.”

Andy is an industry veteran with nearly two decades of experience in the digital advertising space. He won an IPA Media Owner Award and was named Commercial Director of the Year in 2014. Prior to joining S4M, Andy led Rocket Fuel’s growth in the UK for more than six years starting as Managing Director and later promoted to VP of UK, Australia, and Nordics. He also held the position of Agency Director at AOl for four years and has spent nearly a decade as Sales Manager at MSN.

“I am delighted to be joining the company and leading the fast-growing team in London,” says Andy. “S4M has a breakthrough technology for marketers with ongoing innovation, it will be an exciting challenge to make sure the company stands out in a very competitive business environment.

In October, S4M announced a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the MRC for mobile browser viewability measurement. This new partnership will complement S4M’s service, which is separately MRC accredited for served impressions, clicks, landings, app opens and installs.