Bombora Advances First-Party Data Capabilities With Next-Generation Identity Resolution

Identifies website visitors, provides exclusive intelligence, and activates data automatically

Amid a rapidly shifting identity landscape, a strong first-party data strategy has become business-critical. Bombora built Visitor Insights to transform anonymous website visitors into actionable insights that drive GTM strategies and enable marketing and sales teams to effectively engage their target audience with relevant content at the right time. VI identifies the businesses engaging with a website and enriches the identity with robust descriptive attributes like demographic, firmographic, and behavioral interests to enable marketing and sales teams to effectively engage visitors and intelligently tailor their Go-to-Market strategies. Bombora’s VI solution is already revolutionizing first-party data strategies, according to partners like Box.

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“Bombora’s Visitor Insights offers exactly what we were looking for in order to strengthen our first-party data strategy,” said Box’s Head of Marketing Operations, Tess Mercer. “Integration worked like a dream. We’re getting a lot of data into our CDP with a solid match rate, and we are benefiting from learning even more about our prospects.”

Bombora now offers Visitor Insights in two variations: Identity & Enrichment, and Digital Activation:

· Identity & Enrichment: Identifies target accounts that visit a company’s website and enriches visitors with key demographic, firmographic, and behavioral attributes which can be leveraged to:
Build comprehensive first-party datasets
Shape content, event, and go-to-market strategies
Measure campaign and site performance

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· Digital Activation: Delivers identity and enrichment in real-time and seamlessly connects data to existing tools and systems to power the following:
Site personalization and chatbot experiences
Retargeting campaigns
Intelligent audience segmentation and optimization

“It’s more important than ever for companies to make the most of their first-party data strategy,” said Bombora, CEO Mark Connon. “Who’s coming to your site? Why? What interests them most about your company’s offerings? And how can you best reach those visitors, both while they’re on your site and after they leave? Our team has worked hard to build solutions that answer these questions for our customers and partners — and make Bombora’s industry-leading Visitor Insights even more powerful.”