Browsing Tag

Bombora

Intent Data Reveals ‘Traditional Marketing’ Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend

Brands and agencies seem to be on different pages when it comes to “traditional marketing.” Many formerly “proven” strategies have gone by the wayside. Seismic changes in consumer and business buying habits and technology have forced marketers to rethink every interaction. “Traditional marketing” in this case refers to “any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.” Intent data shows fewer and fewer agencies buying it. Time-tested success…

Bombora Honored As Bronze Stevie® Award Winner In 2021 American Business Awards®

Stevie winners will be celebrated during virtual awards ceremony on June 30 Bombora, the leading provider of B2B Intent data solutions, was named the winner of a Bronze Stevie® Award in the Business or Competitive Intelligence Solution category in The 19th Annual American Business Awards® today. Marketing Technology News: Best Practices to Avoid Advertising on Fake News The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit…

Marketers Are Searching For’Search’: Bombora Company Surge(R) Spots Trend

Intent data shows 'Search' and 'SEO/REM Retargeting' rising among marketers, as measured by Bombora Company Surge(R) It’s hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent months. Simply put, nearly every buyer journey -- whether it happens in the B2B, DTC or B2C space -- starts with search. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel… As the initial gateway to…

Intent Data Shows ‘Word of Mouth’ Generating More Marketer Buzz: Bombora Company Surge(R) Shows Trend

Intent data show “Google search" and Word-of-Mouth remain strong among brand-side marketers, according to Bombora Company Surge(R) In our digital world, search engine marketing has become a powerful tool to grow your presence and drive traffic via paid and unpaid strategies. “Search,” specifically “Google search,” continues to be a strong area of focus for brand-side marketers. Marketing Technology News: Appnovation’s Iain MacNeil Wins 2021 Report on Business Best Executive Award Nowadays, when someone decides to…

This Week’s Marketing Intent Data Trend Will Literally Delight You: Bombora Company Surge(R) Shows Customers at Center

Interest in the term “customer delight” has been trending upwards among brand marketers, as measured by Bombora Company Surge(R) By now, I hope we all know that customers who have a good experience are not only likely to purchase more, but they will also tell their friends and colleagues about it too. With the absence of physical events in the last year, technology has stepped in to fill the void, in some cases replacing in-person interactions almost entirely. Marketing Technology News: Kantar Launches New Digital…

Leading B2B Intent Data Provider Bombora Gets Funding: Runway Growth Capital Provides $20 Million

Senior secured term loan is expected to help Bombora expand its leadership position and accelerate the pace of its product roadmap, sales & marketing activities Runway Growth Capital LLC ("Runway"), a leading provider of growth loans to both venture and non-venture backed companies seeking an alternative to raising equity, announced today the close of a senior secured term loan of $20 million to Bombora, Inc. (“Bombora”), a leading intent data solutions provider for B2B (business to business) marketers. The growth…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Bombora Advances Understanding of B2B Buyer Intent with Company Surge BERT-Based B2B Topic Classifier

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Interest In ‘Marketing Reporting’ Soars: Bombora Intent Data Shows Trends

Content consumption activity around “marketing reporting” shot up during the last month, as measured by Bombora Company Surge(R)By Michael McLaren, CEO, Merkle B2B Last week, we explored how marketers are re-prioritizing their target audiences to keep pace with the changing consumer preferences and behaviors that defined 2020. Once again, intent data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies…

Agencies Have Their Sights Set on Their Targets, Audience That Is: Bombora Intent Data Shows Trends

The digital ecosystem is asking marketers from companies of all sizes and industries to up the ante on digital transformation. Organizations are under increasing pressure to stay competitive and create connected experiences. All in all, the marketing industry is ripe with opportunity for those who are ready to adapt quickly to the evolving industry standards and trends. An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown “target audience” on a steady ascent among…

Hivestack And Bombora Bring B2B Intent Measurement To Programmatic DOOH Marketing Worldwide

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the Hivestack DSP to understand whether offline, exposed-to-programmatic-DOOH audiences in the physical world exhibited…

Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution

Clear Channel Outdoor Americas introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA's displays. Reaching these audiences remains especially relevant as COVID…

Enlyft Enhances B2B Customer Acquisition With New Bombora Integration

Enlyft, a leader in AI-based account intelligence, and Bombora, the leading provider of B2B Intent data, have announced the integration of Bombora Company Surge® Intent data into the Enlyft platform. This powerful integration allows B2B sales and marketing teams to identify their target accounts based on technology usage, firmographic data, and Enlyft's proprietary AI-generated company attributes. Users can view Bombora's Intent data to prioritize account outreach based on those that are showing the highest levels of…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

NetWise Data Launches SmartIntent

Partnership with Bombora Enables New Solution for Identifying Interested Audiences NetWise Data LLC, the industry-leading data and information services company that makes data useful for marketers, announced a strategic partnership with Bombora, the leading provider of B2B intent data, to power a new solution dubbed SmartIntent for NetWise clients.  The combined data solution appends contact data to target company web traffic to highlight potential buyers directly, allowing marketers to focus activity on the likely people…

Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising

B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful data, announced a jointly developed solution with Bombora, providing business-to-business (B2B) marketers with a data solution to more accurately connect with small- to medium-sized businesses (SMBs), an audience that is notoriously hard to identify and target. Leveraging account-based marketing strategies, Bombora and LiveRamp have developed tools to define and target SMB…

Zift Solutions Launches Strategic Partner Program

Zift Zone Expands Reach, Capacity, and Revenue of Channel Organizations Enterprise Channel Management leader Zift Solutions has launched a new strategic partner program: Zift Zone. Zift Zone is a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success. "Zift Solutions is proud to partner with select agencies, technology vendors, and service providers who believe in our vision of end-to-end Enterprise Channel…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…