Cvent Highlights Its End-to-End Event Technology Platform in a New Era for Events at its Cvent CONNECT Conference

Cvent showcases its agile platform and reimagined user experience built to streamline execution and up-level engagement across in-person, virtual, & hybrid events

Cvent, a market-leading meetings, events, and hospitality technology provider, kicks off its annual customer conference, Cvent CONNECT, . For the first time, Cvent CONNECT will be delivered in a hybrid format, enabling thousands of event professionals, marketers, and hoteliers online to join with their in-person counterparts in Las Vegas for a true shared hybrid experience. The 4-day event will offer both virtual and in-person attendees an opportunity to learn best practices, network with their peers, hear from industry leaders, and experience first-hand how Cvent’s event marketing and management platform can help organizations deliver impactful, engaging experiences across all event sizes, types, and formats.

As with many other sectors, the pandemic accelerated the digital transformation of the events industry, ushering in a new landscape where virtual, in-person, and hybrid events can thrive. As event programs expand to accommodate more audiences and formats, technology plays an increasingly central role in enabling organizations to execute efficiently, deliver high levels of engagement, and capture insights across all audiences and event formats. To maximize Total Event Program impact, Cvent recommends organizations leverage one system of record to more efficiently manage logistics and capture and act on engagement to drive positive business results.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

.@cvent showcases its agile, end-to-end #EventTech platform built to support all event types at its customer conference, @CventCONNECT. #VirtualEvents #HybridEvents

Extending the Cvent Platform in a New Era of Events

Cvent’s event marketing and management platform offers planners and marketers a robust suite of solutions to market, manage, and execute their in-person, virtual, and hybrid events. As audiences and events moved online, the company accelerated investment in its virtual and hybrid offerings including launching Cvent Attendee Hub, an always-on engagement experience for both in-person and virtual audiences.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

Cvent also unveiled a new user experience that makes it easier for event organizers to manage their total event program. Within one easy-to-use dashboard, event organizers can add or remove event components with the click of a button to customize how simple or complex they want their event to be. Data is only entered once and becomes available in all Cvent solutions being used for the event. Having a single source of event data provides event organizers with a command center where they can easily build an event – or multiple events – review event performance, identify trends through data visualization, and take action to maximize the impact of future events. Customizable templates make it easy for organizations to scale their event program.

“As event programs grow and formats multiply, managing and scaling your Total Event Program requires one platform that can deliver a single source for event performance and attendee insights. More than ever, relying on manual processes and multiple disparate point solutions can cripple your event program,” said Cvent Chief Marketing Officer, Patrick Smith. “Cvent’s Attendee Hub and reimagined user experience across our platform gives planners and marketers one place to build any event, in any format, with the flexibility they need to accommodate all types of events and drive attendee engagement across all audiences. We’re excited to showcase the critical importance of an end-to-end platform in this new era of events at Cvent CONNECT and to our hundreds of thousands of users around the world.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery