RainFocus, provider of the next-generation enterprise event marketing platform, unveiled its RainFocus Essential package, a key component to the company’s all-in-one event management and marketing platform. RainFocus Essential brings event and marketing teams together with one easy-to-use platform for meetings and small events. This provides them with consistent data across their entire event portfolio and consequently a clearer view of how meetings have impacted their customer journey.

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The Essential package leverages the same security, data privacy, SSO, reporting, integrations, user experience, and marketing automation that clients have come to expect from the RainFocus Platform. The package includes several templates that reduce event managers’ workloads to a few steps that can be completed in just minutes. With these templates, RainFocus users can quickly and easily configure memorable in-person, virtual, and hybrid meetings or events consisting of multiple sessions or days.

“Many organizations struggle with the ‘event challenge,’ — that is, having to buy multiple platforms to address the various event programs within their portfolio,” explains RainFocus CEO, JR Sherman. “Our Essential package empowers clients to expand their use of our platform and integrate smaller events, meetings, and virtual experiences as part of their overall demand generation programs, as well as their customers’ journeys.”

The Essential package gives organizations the ability to:

• Standardize an unlimited number of experiences with consistent branding, experiences, and data
• Pivot easily between hybrid, virtual, and in-person meetings
• Edit their agenda, speaker list, and promotional content, all from an intuitive page builder
• Create a registration process from start to finish in record time with a simple, templated approach
• Send and track meeting invitations, calendar links, and reminder emails
• Manage all onsite operations from contactless check-in to badging, to session scanning without RainFocus staff
• Leverage RainFocus’ built-in Media Suite to deliver live, simulive, or on-demand content
• Track and influence session engagement, including polls, chat, and Q&A
• Measure all experiences easily from one global dashboard
• Integrate seamlessly with their marketing and sales technologies to provide real-time behavioral data
• Receive 24/7 security and monitoring from an event software company that is ISO27001:2013 certified and CCPA and GDPR compliant, ensuring that all data remains secure

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Having just received a significant round of funding from KKR and JMI Equity, RainFocus plans to further enhance its unified event management and marketing platform, continue to grow its global footprint, and accelerate its strategic go-to-market initiatives. RainFocus is one of the fastest-growing companies at scale in the marketing software space, organically doubling its revenue in the last 12 months. With a client cross-section of the world’s most recognized brands and innovative marketing teams, RainFocus has reached these additional growth points that highlight its business traction and platform adoption:

• Rapid platform adoption growth, with 430% growth in events over the last 12 months
• 5.1+ million business users
• Delivery of localized experiences across 167 countries simultaneously
• 9+ million session engagements
• 99.999% uptime