Verimatrix to Discuss OTT Commercial Strategies at SportsPro Insider Webinar Event

Aug 18, 2021 Event to Feature a Cricket Franchise, Cricket Governing Body, Global Sports Network, Global Sports Agency, and a Global Sports Security Provider

Verimatrix, the leader in powering the modern connected world with people-centered security, announced that Christopher Rae, Senior Vice President, is scheduled to participate in the SportsPro Insider Series webinar event taking place Wednesday, August 18, 2021.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

Titled, “OTT & Broadcast – A new Age of Sports,” the one-day online event includes insightful panel discussions with some of the foremost experts in the business of sports. At 3 p.m. BST (7 a.m. PDT) , Rae is slated to take part in the “Developing Integrated OTT Commercial Strategies” panel alongside the following four participants:

• Dan Cohen – Senior Vice President, Octagon (moderator)
• Richard Calacci – Chief Revenue Officer, Overtime
• Rob Calder – Commercial Director, The Hundred
• Mike Morris – Digital Commercial Strategist, Media Rights, Cricket Australia

The event aims to help guide attendees as they create tailored experiences for a new era of sport broadcast. With OTT beginning to deliver personalized, responsive viewer experiences, the SportsPro Insider Series serves as a convenient venue to discuss how rights holders, OTT services and content aggregators can deliver engaging value to various types of fans.

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

Verimatrix’s content and application security solutions for the sport industry help excite fans with a seamless experience on any screen or platform while also providing the proven scalability that large live event broadcasts require. Verimatrix protects sports apps, streamlines authentication processes, as well as detects and deters piracy to preserve valuable revenue streams.