Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of Insight Culture, a consulting agency with a focus on ethnographic market research since its foundation in 1999.

Insight Culture will implement Forsta’s Human Experience (HX) Platform technology to deliver modern market research activities for their clients.

“We’re very excited to leverage Forsta’s solution with our clients,” said Nelly Kern, Research Director at Insight Culture. “Our business is focused on uncovering insights that open up relevant business opportunities and, with Forsta, we’re equipped to add more power to that promise.”

“Our business is focused on uncovering insights that open up relevant business opportunities and, with Forsta, we’re equipped to add more power to that promise.”

Marketing Technology News: MarTech Interview with Gary Sabin, VP of Product Management at Impartner

Forsta’s HX Platform is built on 30 years of technology expertise in market research, customer and employee experience. In addition to quantitative and qualitative research technology solutions, the platform combines digital functions for storytelling and data visualization as well as tactical and strategic action management. Utilizing the platform, researchers can collect, analyze, visualize and act on data about assessments, opinions, sensitivities and behavioral intentions on a unified platform.

“We are thrilled to begin this engagement with Insight Culture as we continue to grow our footprint in this critically important region,” said Michael Lersch, managing director for Forsta Deutschland. “Technology is fundamental to the collection, evaluation and analysis of large data sets in market research and customer experience. The Forsta HX platform and our team of experts will help Insight Culture and its clients to tap into the experiences of their audiences and ultimately deepen those connections to drive greater value.”

Marketing Technology News: Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok’s Inventory Filter