Mobile POS and Its Role in Transforming Restaurant Marketing

By Vinod Reddy On Dec 27, 2019

With the advent of technology, all the industries gain a new tool for their convenience almost every single day. The ever-evolving state of technology is no stranger to the restaurant industry either. With lower profit margins and cut-throat competition, restaurants always have their work cut out for them. Restaurant Marketing is one of the aspects that has bought in the factor of convenience for restaurants.

With the help of mobile Point of Sale systems, restaurants get a chance to incorporate smart solutions into their working structure, along with access to a pool of data that helps in improving customer experience and building customer loyalty.

Here are some ways in which Restaurant Marketing has evolved with the help of mobile POS systems:

Online Ordering

Online ordering has been one of the biggest trends in the food industry. Restaurants, even if they are running well, must consider the option of following suit to the trend. The integration of online ordering tool into the mobile POS system has helped restaurants in transforming their reach and expand their customer base. Here are a few ways in which mobile POS systems have helped restaurants in improving their services for ordering:

a) Efficient and fast payments through payment gateways
b) Convenient selection of food items through seamless menu integration
c) Direct receipt generation upon payment
d) Live tracking of orders

This development charters a requirement of good mobile app developers or software developers who can efficiently integrate and customize the features of online ordering for restaurants in their POS systems.

Creation of Data-Driven Campaigns

The collection of customer-centric data has become a child’s play for restaurants with the help of mobile POS systems. This data is then comprehensively analyzed and be acted upon due to a pool of data collection of actionable insights. This has helped restaurants in drafting up personalized campaigns for their customers.

These campaigns are more likely to increase the ROIs of restaurants than any other tool. Restaurant Marketing has diligently adapted to this method of Marketing, which has seen considerable growth in elevating their profits.

Improved Customer Engagement

Restaurant marketing has also seen a major opportunity of engaging customers to improve their brand image. Software development factored into POS systems, and CRM integration became a major player in the marketing tactics of restaurants. With CRM integration, restaurants can seamlessly attain valuable insights of customers through their feedback, which helps in improving operation in areas where there is scope for improvements.

It has further helped in engaging customers on a different front, with personalized emails that offer updates, discounts, and offers to the customers. This has helped restaurants a lot in customer retention and improving customer journeys.

Omnichannel Communication

Omnichannel communications have become a very important asset for restaurants. Mobile POS systems not only support an Omnichannel communication that can happen between a customer and the restaurant but also smoothly integrates it with the management of the establishment. Here are some ways this method is beneficial to Restaurant Marketing:

a) Ordering can happen on phone, online, through a mobile app, or in-person
b) Payment is seamless, with multiple options available for the customer
c) Customers can provide reviews about their experience on the restaurant website directly

With optimum software development of your mobile POS system, you can effectively increase customer satisfaction and respond to the queries or bad experiences of customers to lower the chances of any damage caused to your brand image.

Effective Floor Management

Restaurants get new types of customers almost every day. The attitude, approach, and needs of these customers cannot be anticipated beforehand, which can make floor management a daunting task for the staff. For instance, if a group of four customers grows to a group of 7 customers, with the help of a mobile POS system, you can easily evaluate reservations and time constraints to provide you with an apt idea of which chairs can be added to this group’s table. It can also help the staff in delivering orders to the right tables without any errors.

Conclusion

Mobile POS systems have played a critical role in transforming the functioning of the restaurant industry. With a plethora of features to go around and convenient user experience, you can easily customize your POS systems according to your personal needs with the help of mobile app developers or software developers. ParamInfo is a software development company that excels in providing smart solutions for restaurants’ POS systems to propel their business. Contact our professionals today.