What Slack’s Entry into Salesforce Family Means for Enterprise App Community
In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.
At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration ever; beating last year's mega acquisition deal of Tableau ($15.7 billion). Salesforce is getting good at mergers and acquisitions, targeting the app economy that could further bolster Salesforce Connected Economy benchmarks for 2021. For some, Slack's sell-off to Salesforce is the end of an era in productivity-focused business apps.
After…