The marriage of primary survey data and behavioral data creates full-fledged automated ideas for activations and marketing rollouts with RYA, powered by Qrious Insight and Southpaw Insights

RYA, the Creative AI tool for marketers, today announces a partnership with the premier experts in behavioral intelligence, Qrious Insight, and human insights firm, Southpaw Insights, to integrate even richer data to fuel RYA’s creative AI campaign generation. RYA can now utilize buyer insights with the integration of Qrious’ industry-leading consumer behavioral data. With this partnership, RYA’s AI-generated campaign ideas are driven by both billions of aspirational survey data points and consumer behavioral data – effectively bracketing audience desires with real-life decisions.

This unprecedented combination of qualitative and quantitative data empowers brands to execute high-impact, hyper-personalized marketing campaigns that are grounded in authentic consumer behaviors and preferences.

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“Marketing has always been about finding creative solutions to business problems that resonate with a brand’s target audience. With AI we can do all of this – creativity and audience strategy – better and faster. And our partnership with Qrious and Southpaw takes this to the next level,” says Mark Himmelsbach, Co-Founder of RYA. “By incorporating real-world behavioral insights with AI-powered ideation, brands can launch campaigns knowing the concepts are rooted in the most up-to-date consumer intelligence available.”

Now, users of RYA who are crafting campaigns for specific audiences have the ability to gain hyper-personalized behavioral insights on niche consumer audiences provided by Qrious.

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“Qrious’ advanced consumer data provides rich, first-hand insights into true consumer behaviors, motivations, and decision-making,” Himmelsbach says, “and Southpaw Insights makes sure we are collecting and ingesting the data in the best way. This allows us to combine RYA’s proprietary audience insights with behavioral trends to generate original marketing concepts that speed iteration cycles and deliver data-backed, high-ROI campaigns to decision makers.”