Behavioral Intelligence

Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable and accurate location data with customer characteristics and online behaviors. It gives the world's biggest brands a powerful tool to find, target, and reach more customers like their current ones and drive them in store or online this holiday season. Marketing Technology News: eGain…

Accounting and professional services giant Deloitte says customer-centric companies are 60% more profitable than less focused rivals. Analysts at Gartner note over two-thirds of companies now compete mainly on the basis of customer experience (CX). Forrester has shown that improving CX can be extremely profitable; brands that improve their experiences by just a single point can see more than $1 billion in added revenue. It’s no wonder so many companies are investing heavily in CX strategy, technology and training. Yet, at…

You may be unfamiliar with the term "doomscrolling," but you've likely done it. You scroll through social media, read about all the bad things happening and lose anywhere from 30 minutes to 3 hours. Now you feel even worse about the state of the world. Here's how to protect your mental health and avoid "doomscrolling." Set Limits "Spending hours reading bad news isn't good for your mental health," says Fraser Director of Mental Health Aric Jensen. "It can change your outlook on the world, and you're more likely to…

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, announced a global partnership to deliver data capture capabilities and advisory services to joint enterprise customers. Unqork is a no-code application platform that helps large enterprises build complex custom software and applications faster, with higher quality, and lower costs than conventional approaches. Since launching in 2017, Unqork’s customers include some of the world's…

DNA Behavior International, which provides real behavioral insights for real results in real-time, is releasing two new products targeting business coaches, consultants, and trainers. "The prevailing model requires business coaches, consultants, and trainers to pay-per-use to leverage behavioral discoveries on behalf of their prospects and clients, and that cost can easily run $100 per person," says Hugh Massie, Chairman & CEO of DNA Behavior. "So we created these packages so pros can offer key facets of our 'Business…

The solution was found to increase testing capacity by 6X and produce significantly faster results with an accuracy level of 98%. Those improvements are enabling the full benefits of pool testing, which relies on the highly accurate classification Neura provides Neura, the leader in AI-powered behavioral intelligence providing real-world insights for health organizations, governments, and consumer brands announced the adoption of ViruScore™ COVID-19 predictive testing solution. Neura's Human Behavioral Intelligence…

Sandline Discovery, a premier litigation support and eDiscovery service provider, has selected NexLP's cognitive AI platform to assist in delivering new innovative analysis services to its growing global client base. Leveraging powerful data analytics and machine-learning driven tools are at the heart of today's discovery needs and Sandline recognized the need to stay ahead of the curve. Specifically citing its behavioral analytics capabilities, Sandline is leveraging NexLP's Story Engine platform to help clients uncover…

Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud Recent Marketing trends would reveal the impact of Behavioral Intelligence on Customer Acquisition for B2C brands. Marketing and e-commerce teams are leveraging Behavioral Intelligence to reach Gen Z customers who respond to Personalized campaigns better. If you are planning to outpace the competition with MarTech stack for Behavioral Analytics, here is an update for you. Contentsquare has announced…