CDPs Still Critical For Marketers Despite ‘Data Clean Room Trend’

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By MTS Staff Writer On May 16, 2023

Data clean rooms (DCRs) are all the buzz in the martech space at the moment. But do they truly warrant the hype as the “it” solution to the identity challenges marketers face? Matt Hallett, Head of Product Solutions, Amperity had this to share:

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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