LiveRamp expanded the Quick Start Insights on its data collaboration platform to now offer Media Intelligence across a network of premium publishers. These standardized insights in the LiveRamp Clean Room, powered by Habu, enable clients to more quickly access and deploy media performance metrics—including audience overlaps, optimal frequency, and last-touch attribution—from premium publisher and CTV data, while reducing heavy workloads often required to collaborate with partners. LiveRamp clients now have a simplified way to enhance media buying and planning strategies and significantly increase the time-to-value of clean room partnerships.

“Today, LiveRamp introduced a way for the ecosystem to effortlessly implement and scale clean room partnerships”

Establishing clean room collaborations can have prolonged periods of negotiation and require substantial technical resourcing. LiveRamp’s Quick Start Insights address these challenges by fast-tracking partnerships with simplified terms and conditions and a toolkit that substantially reduces reliance on data science resources, including the need to write custom code for each query. As their clean room maturity grows, clients have the ability to customize or expand beyond these established insights to meet specific business needs, laying the foundation for comprehensive enterprise collaboration.

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Publishers and Brands Gain Ease, Speed, and Scale

At launch, 12 premium publishers offer LiveRamp’s insights for Media Intelligence including DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc., and Spectrum Reach where brands can now scale campaign and audience insights from clean rooms.

LiveRamp’s Quick Start Insights offer many other benefits for each collaborating partner:

Publishers

• Reduce Operational Friction: Lower the barriers to integrating new partners and accomplishing effective collaboration with easy-to-implement, uniform queries.
• Grow Revenue Opportunities: Quickly monetize data assets while delivering deeper and more consistent insights to advertisers.
• Balance Flexibility with Control: Offer flexible data analysis within a turnkey framework of standardized insights to meet diverse advertiser demands while maintaining rigorous standards.

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