Browsing Tag

Media Intelligence

Whip Media Group Partners with BB to Provide Industry’s Most Comprehensive View

New Global Partnership Enables Viewers to Better Discover Streaming Video Titles and for Media Companies to More Strategically Distribute Their Content Whip Media Group, which offers the leading data-driven content value management platform powering the world's largest entertainment organizations, announced a strategic global partnership with BB, a leading media intelligence and content distribution researcher. As part of the exclusive partnership, the companies will provide a real-time streaming availability for more…

Meltwater Announces New Product Updates and a New Corporate Website

Meltwater, a global leader in media intelligence, announces its Aurora Product Release, detailing a range of solutions, workflows and new functionality in its flagship product. The release follows the success of the Fjord Product Release last October, and the release name is another nod to Meltwater’s Norwegian heritage. Meltwater has also launched a brand new website, which articulates everything that the company now offers, and how they help to bring Marketing, PR and Communications teams closer together, with an…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Comscore, XCentium, DoubleVerify, NYNJA, DataQ, Yext. Comscore Announces Launch of “QuickScore” for Local Television Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the launch of Comscore QuickScore, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Meltwater Announces Integrated Product Suite To Enable Collaboration Across Departments

Meltwater, a global leader in media intelligence, announces its Fjord Product Release, empowering Public Relations, Communications, and Marketing teams with an intuitive all-in-one product suite. With a world-class Product and Engineering organization, bolstered by a range of acquisitions, Meltwater is positioned as a leading global partner for any organization looking to optimize their media intelligence or social analytics through the use of AI-driven insights. By focusing on simplicity and efficiency, Meltwater…

Meredith National Media Group Announces New Brand Leadership Roles

Leading digital media and marketing company, Meredith Corporation has announced a series of new leadership roles for some of its leading National Media Group brands. These new roles include: Liz Vaccariello, VP/Editor-in-Chief of Real Simple – Previously the VP/Editor-in-Chief of Parents, Vaccariello will now head one of the premier titles in the women's lifestyle space. Vaccariello will continue to serve as Content Director for multiple Meredith brands, along with Stephen Orr, VP/Editor-in-Chief of Better Homes…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of experience optimization capabilities Conviva, the global leader in streaming media intelligence, announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights, the latest innovations in the Conviva Insights Portfolio. Conviva Content Insights introduces a new industry standard for…

Cision 2019 State of the Media Report Reveals a Decline in Distrust of the Media and Growing Concerns About Staffing and Resources

To uncover the latest trends and biggest challenges facing the media industry, Cision released its 2019 State of the Media Report, the company's tenth annual State of the Media. This year's report was Cision's largest ever, surveying nearly 2,000 journalists from 10 countries around the world, to learn about the main issues facing the global media industry in 2019, and how PR and communications professionals can better work with their journalist counterparts. Despite an increasing number of challenges facing…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 could be the most challenging year for journalism and content marketing. Fighting against constant accusations of fake news on one hand and staying on top of media intelligence and analytics, journalists and content marketing professionals have an unprecedented battle ahead. Fake news has been prevalent for the entire lifetime of the internet, but it’s just how fast it can…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Meltwater Acquires DataSift to Strengthen Its AI-Driven Analytics Offering

DataSift Is a Privacy-By-Design Social Data Platform  A Martech RADAR 150 company, Meltwater, has announced its acquisition of DataSift, a privacy-by-design data and analytics platform. DataSift extracts real-time insights from social and online data sources while protecting user privacy. This acquisition, Meltwater’s sixth in the last year, solidifies the company’s emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. DataSift is the leader in Human Data…

Meltwater Acquires Algo to Supercharge its Industry-Leading Media Intelligence Platform

Meltwater, a global leader in media intelligence, announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. The acquisition further strengthens Meltwater’s powerful media analytics and insights platform by bringing on Algo’s patented Velocity of Information engine, which surfaces rising trends from tens of millions of real-time data points. The acquisition also brings Algo’s team of award-winning information Natural Language Processing and…