New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world. 

Catch more in this weekly martech highlight:

MarTech Quote-of-the-Week!

I’m seeing savvy marketers try to get ahead of embarrassing incidents. At this point, everyone is familiar with the scenario where a news/opinion personality on some show says something completely outrageous and hurtful, and the brands advertising on that show get dragged all over social media and become the subject of boycotts. Smart marketers don’t need that to happen more than once (or have it happen at all) to take proactive steps to avoid it. –Vanessa Otero, Founder and CEO at Ad Fontes Media

Top MarTech News of The Week: 03rd May to 07th May 2021

• Similarweb Announces Launch of Initial Public Offering
• Okta Completes Acquisition of Auth0
• 83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video
• Verizon Media To Be Acquired By Apollo Funds
• RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys
• ON24 Expands Leadership Team to Accelerate Next Phase of Innovation, Customer Success
• Insightly Launches AppConnect to Help Customers Easily Integrate Business Apps and Improve Data Management for Digital Success
• New Alchemer Study Finds the Vast Majority of CX and VoC Programs Fail to Respond to Customer Feedback
• Teradata Expands Data Analytics Offerings on Google Cloud
• Dialpad Ramps Up Go-To-Market Strategy In New Zealand
• Squaretalk Launches Express A New Multi-channel Messaging Platform
• Wipro Announces Opening of Innovation Centre in London
• Comscore Receives Video Viewability Accreditation from Media Rating Council for Integrated Third-Party Measurement on Facebook and Instagram
• Liveperson and Google Cloud Team up to Supercharge Agents for Stellar Customer Experiences
• Oracle’s Nate Skinner Joins DemandJump Board of Directors
• Deloitte Becomes First Global Systems Integrator to Achieve UiPath Service Network Partner Certification
• Talkdesk Earns Designation as Exemplary CCaaS Vendor and Value Index Leader
• Fabric Announces Partnership Program, Bolstering Retailers’ Efforts to Modernize the Online Brand Experience
• Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership
• WPP and Microsoft to Creatively Transform Content Production Through New Cloud Studio Partnership
• Simon Data Report Reveals Divide Between Marketing Objectives and Data Infrastructure
• Sitel Group® Research Reveals Poor Customer Experience Leads to Customer Churn
• ChannelAdvisor Names Paul Colucci Chief Revenue Officer
• mParticle and Zendesk Collaborate to Deliver Personalized Customer Service
• New Study Shows Digital Preparedness Helped Organizations Adapt To COVID-19
• JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy
• Merkle Technologies Set to Launch Revolutionary Blockchain Technology that will Enhance Ledger Communication
• Eventbrite Launches Eventbrite Boost: A New Marketing Platform to Help Event Organizers Reach More People and Grow Their Businesses
• CallRail Announces Acquisition of PhoneWagon
• Amperity 3.5 Launches: Omnichannel Personalization, Powerful Analytics, and Expanded Self-Service Capabilities
• Sendbird Debuts Group Calls for Voice and Video So That Any Organization Can Build Its Own Clubhouse
• Ada Raises $130M Series C Round at a $1.2B Valuation to Revolutionize the Automated Customer Experience (ACX)
• Lightbox Search Offers Communications Professionals New Software Platform To Control And Monitor Search Results
• Fuel Cycle Releases Delta Testing for Continuous Issue Tracking
• KX Partners With Microsoft To Take Streaming Analytics To The Cloud

MarTech QnA with the Expert

Constant curiosity is essential for long-term success. Marketing leaders and mid-level executives need to be endlessly curious about different ways of doing marketing, business models, different technologies and how they can help organizations conduct better business. Being curious and eager to learn other people’s perspectives and diverse points of view is also where you find the most ingenious answers and ideas.  –Katrina Klier, Chief Marketing Officer at PROS 

Top Articles on Client Communication Trends, SEO Tips and New Marketing Techniques!

• Launching a Beverage During a Pandemic? Four Ideas to Improve Marketing and Success
• M&A Influencers Continue to Drive Valuations
• Cut Through the Red Tape Surrounding Your Content Strategy
• Why Women need to hold more C-level and Senior Positions in Tech!
• Why Marketers Need A Google Strategy for Post-Pandemic Life
• The Business SEO Battle: Ranking By Numbers, Or Intelligence?
• Client Communication Trends Taking Over the Financial Planning Industry
• Covid Forces B2B Businesses to Pivot From Old Marketing Techniques
• Welcome to the Future: Why You Should Be Digitizing Your Sales Awards
• A Quick Dive into Top MarTech Acquisitions and Top Marketing Tech Platforms in the Limelight
• Are Employee Stock Ownership Plans (ESOPs) Good for Tech Companies?
• Podcasting for Marketers: Essential Best Practices for 2021 (and Beyond!)
• Virtual Reality is Set to Impact More than Just Marketing…

How should you be revisiting your martech and overall tech stack in 2021?

Catch our latest episodes of the SalesStar Podcast where industry leaders from Couchbase, Planful and 6sense weigh in!