Fabric Announces Partnership Program, Bolstering Retailers’ Efforts to Modernize the Online Brand Experience

Fabric, a headless commerce platform purpose-built for growth, unveiled its Partnership Program with a mission to democratize headless commerce. The program will bring together leading technical partners and system integrators across retail and e-commerce to provide brands with the tools they need to quickly build next-generation customer experiences, without the need for valuable engineering resources. Launching the program with headless content management platform Amplience, Fabric partners can integrate with its API-first, modular platform to drive complementary services and agile solutions.

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“Fabric’s Partnership Program is a critical next step in transforming the brand experience for retailers without lengthy – and costly – development cycles,” said Faisal Masud, CEO at Fabric. “With Amplience as our first official partner, and numerous partnerships in the works, we’re committed to delivering best-of-breed offerings for every retailer we work with.”

Since launching its cloud-native experience and commerce product suite in October 2020, Fabric has experienced massive hypergrowth. Brands like GNC, abc carpet & home and BuildDirect use Fabric’s headless commerce platform to deliver next-generation customer experiences without having to replatform. With this new Partnership Program, Fabric provides retailers and brands with the opportunity to join leading edge e-commerce technology partners to boost sales and build unrivaled growth.

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“Especially with the recent surge in e-commerce over the past year, purchasing decisions are heavily influenced by the online brand experience,” said James Brooke, CEO and co-founder at Amplience. “Amplience is thrilled to be named a launch partner in unveiling Fabric’s Partnership Program, working alongside like-minded technologies to democratize headless commerce and help retailers compete in a multichannel world.”