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DataWeave Unveils Advanced SaaS-Based Competitive Intelligence Product Suite

DataWeave's AI-Powered Data Aggregation and Analysis Platform Harnesses Billions of Data Points from Diverse Web Sources DataWeave, a provider of Competitive Intelligence as a Service, announced the launch of a powerful new version of its SaaS-based competitive intelligence product suite that helps retailers and consumer brands leverage public data on the Web to make smarter decisions and compete profitably. "Since our inception, we have led the large-scale transformation of how enterprises consume and derive…

Genesys Acquires Altocloud to Empower All Businesses with Improved Sales and Service Results Through AI and Journey Analytics

Genesys Customers Gain Rich Real-Time Engagement Capability to Deliver a Hyper-Personalised Experience, Resulting in Higher Lead Conversion and Customer Satisfaction Genesys, the global leader in omnichannel customer experience and contact center solutions, has completed the acquisition of privately held Altocloud Ltd., an industry-leading cloud-based customer journey analytics provider. By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine…

Automation Anywhere Plus Unveiled as Industry’s Most Comprehensive Global Customer Success Program

Automation Anywhere Plus Reinforces "Customer First" Commitment to a Fully Integrated Program Delivered by the Largest Dedicated Customer Success Team in the RPA Industry Automation Anywhere, a leading Enterprise Software Provider in Robotic Process Automation (RPA), has announced the formal launch of its global customer success program – Automation Anywhere Plus. This umbrella program combines a wide range of existing services with newly introduced offerings, delivering the most comprehensive set of services and the…

SAP Cloud Platform Delivers Next-Gen Customer Innovation for Intelligent Enterprises

Latest Updates from SAP Cloud Platform  Span the Business Model and Mobile Capabilities; New Deliveries Help Customers Become "Intelligent Enterprises" SAP SE has announced a new consumption-based commercial model for customers to easily acquire and engage SAP® Cloud Platform, the company's Platform-as-a-Service (PaaS). Additional updates include the next-generation SAP Cloud Platform SDK for iOS, which allows customers to easily extend enterprise apps and processes to mobile devices. The announcement was made at the…

TechBytes with Ian James, GM, International, Verve

Ian James GM International,  Verve The tech industry has come a long way in utilizing Location Data to enhance modern marketing opportunities. Most mobile apps now seek a customer's geo-location to update and present features that could be most relevant to their real-time behavior. To dive deeper into how Digital Marketing Agencies and Customer Experience platforms could better leverage Location Data, we spoke to Ian James of Verve.Tell us about your role at Verve and the team you handle. As the General Manager…

TechBytes with Chris Haines, Director of Consulting, Amplience

Chris Haines Director of Consulting, Amplience The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Chris Haines, Director of Consulting, Amplience, tells us about the challenges facing content marketers today.As a Content Strategist, what do you believe brands should do to drive personalization in…

Shutterstock Celebrates Over 1 Billion Image, Video and Music Licenses Sold

To Mark This Milestone, Shutterstock Rang the Closing Bell at the New York Stock Exchange Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools, and services, announced that it has licensed more than 1 billion royalty free images, videos and music tracks across all of its businesses. Shutterstock was founded in 2003 and this milestone reflects licenses granted over the past 14 years. Shutterstock's library now offers more than 170 million commercial images, 40…

SAP Survey: US Consumers Want Better Service and More Transparency in Data Collection

A Majority of US Consumers Expect Personalized, Exclusive Experiences in Addition to Convenience of Shopping and Data Privacy from the Business Models According to "The Global 2017 SAP Hybris Consumer Insights Report," a survey sponsored by SAP SE, online brands must respect the US consumers' data privacy if they want to build strong US customer relationships. They must also offer discounts and respond to queries within 24 hours. At the time of this announcement, Matthias Goehler, senior vice president and head…

The Importance of Marketing and Sales Alignment

Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This encompasses the entire process - the first display ad, website interaction, sales calls, becoming a customer, customer communication, and user experience. It’s not just smaller businesses…

Sureshot Launches Breakthrough Connector Framework For Martech Integrations

Scalable Platform Creates Better Integrations for Increased Customer Engagement Sureshot, a marketing technology firm, announced the release of a new connector framework that promises to revolutionize the martech integration process, as well as the user experiences (UX) of marketers everywhere. David York, CEO of Sureshot, maintains the connector framework represents a breakthrough in integration technology because it supports the creation of user interfaces on top of a data transfer layer and robust workflow…

BrainJocks Welcomes Jill Grozalsky as Director of Digital Strategy

Grozalsky Brings Almost 10 Years of Experience In The Digital Marketing Field And Has Expertise In Personalization, Testing, Customer Data And Helping Clients Maximize Their Investments In Marketing Technology BrainJocks, a leader in marketing technology and enterprise CMS solutions, makes another strategic hire with the addition of Jill Grozalsky to its rapidly growing consulting team. Grozalsky brings almost 10 years of experience in the digital marketing field and has expertise in personalization, testing,…

Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

TechBytes with Erik Newton, VP of Marketing and Head of SEO, BrightEdge

Erik Newton VP of Marketing and Head of SEO - BrightEdge Event-specific content made big waves in the retail and commerce industries in 2017, and we were intrigued to know how modern marketers analyze the impact of customer data on their hyper-local content marketing campaigns. Diving deeper into the niche of content marketing, we spoke to Erik Newton, Vice President of Marketing and Head of SEO, BrightEdge.Tell us about your role at BrightEdge and the team you handle. I am the VP of Customer Marketing and Head of…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Janrain Unveils First Private Groups Capability for Janrain Identity Cloud

Janrain Identity Groups Enables Brands to Extend Access to Subscriptions, Accounts and Devices across Multiple Profiles Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, unveiled Janrain Identity Groups, which enables device and account owners to share assets and create private groups around them by linking multiple profiles. Brands and individual customers can segment accounts tied to specific products, subscriptions, devices and other "things" into several profiles.…

Adoreboard’s Emotion AI Feted For Enabling CX Improvements

October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…

There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…

Research Now Enhances Samplify Platform

Easy-to-use Platform for Accelerated Insights Now Includes User Survey Authoring Capability Research Now, the global leader in digital research data and solutions for better insights and decision-making, announces an enhanced version of the Samplify platform, the company's DIY platform that enables marketers to conduct quick-turn agile research cost-effectively for faster time to insights. New to the platform is a robust survey authoring tool that is designed to be used without special research expertise. The…