Ness Accelerates Industry Cloud Strategy for Financial Services With the Acquisition of Risk Focus

Ness, a global provider of Digital Transformation solutions and a portfolio company of The Rohatyn Group (TRG), is pleased to announce its acquisition of Risk Focus, a leading consulting and advisory firm specializing in Digital Transformation for Financial Services. Marketing Technology News: Oxford University and Oracle Partner to Speed Identification of COVID-19 Variants “Adding Risk Focus’s core competence in Digital Transformation services to Ness’s core DNA in product engineering strengthens Ness’ position as…

Vimeo Unveils New Corporate Video Library To Keep Teams Connected

The centralized video hub unlocks the power of video for every enterprise, including the 70% of Fortune 500s using Vimeo today Vimeo, the world's leading all-in-one video solution, today introduced Video Library, the latest evolution in workplace communication. Video Library is a centralized, secure hub designed to make creation, communication, and collaboration with video easy and accessible for every employee. The demands of distributed workforces have presented new challenges for teams — attention spans are…

WordPress VIP Brings Digital Transformation to Government Agencies with Newly Approved FedRAMP Certification

With this certification completed in partnership with The Department of Veterans Affairs, government entities can now leverage the content agility of WordPress VIP without compromising security and compliance. Today, WordPress VIP (WPVIP), the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands, has received a FedRAMP "Authority to Operate" (ATO) approval. WordPress VIP is the first and only WordPress enterprise platform to earn this rigorous certification that meets the standards…

Ada Strengthens Management Team Naming Jennifer Kline Shernoff as Senior Vice President of Product and Design

New product leadership accelerates platform strategy with launch of integrations for Oracle and Intercom Ada, the leader in Automated Customer Experience (ACX), today announced the hiring of seasoned leader, Jennifer Kline Shernoff, a customer experience, product, and technology leader as Senior Vice President of Product & Design. The company also announced a series of no-code handoff integrations (known as Ada Glass) with leading CX platforms from Oracle and Intercom. Under Shernoff’s leadership, Ada…

New Study Finds Majority of Global Office Workers Crushed by Repetitive Tasks, Stifled From Pursuing More Fulfilling Work

U.S. office workers feel stagnant in their roles and waste 5 business hours per week on mundane tasks, according to UiPath survey UiPath, Inc., a leading enterprise automation software company, surveyed global office workers and uncovered that more than two-thirds (67%) feel they are constantly doing the same tasks over and over again. According to the 2021 Office Worker Survey, on average, respondents said they waste four and a half hours a week on tasks they think could be automated; 68% said they wish…

Cordial Appoints Rachel Bergman as Chief Revenue Officer

Digital Marketing Veteran to Position Company for Next Phase of Growth Cordial, the leading cross-channel marketing platform, today announced that Rachel Bergman has joined the company as its first-ever Chief Revenue Officer. As CRO, Bergman will be responsible for the sales and client experience functions at Cordial and play a pivotal role in leading the company through its next phase of growth and global expansion. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt…

Webbula Audience Data Now Available for Targeting Across Mobile, Audio, and Gaming Channels

New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s industry-leading audience data across more streaming channels through Tru Optik’s new self-service data marketplace. Webbula’s audience data includes several strategic data segments, including Demographics, B2B, Automotive, Consumer Interests, Political, and Financial. Now, customers can more easily…

TrustArc and PKWARE Automate Data Discovery and Privacy Compliance with DG Discovery Offering

Partnership Provides Value to Organizations That Require Privacy Management and Data Discovery Across Their Organization TrustArc, the leader in data privacy management and automation, and PKWARE, a global leader in automated data security, today announced a partnership to offer PKWARE's data discovery tool, DG Discovery, as part of the TrustArc platform. TrustArc will integrate its data mapping, data subject access requests (DSARs) and data flow capabilities with PKWARE's data discovery offering, which specializes in data…

Narya and Peter Thiel Lead Investment in Rumble

Funds to be used to launch new cloud services and expand the existing video platform as Rumble addresses market demand for new alternatives to incumbent platforms Rumble, a video platform focused on helping millions of creators manage, distribute, and monetize their video content, welcomed the investment of Narya Capital, Peter Thiel and Colt Ventures. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt Edge "We couldn't be more excited to welcome aboard investors…

HP Inc. Announces New Leadership Appointments

New Chief Transformation Officer, President of Personalization & 3D Printing Further Strengthen Management Team HP Inc. (NYSE: HPQ) today announced two executive leadership appointments that support the company’s long-term growth strategy and strategic priorities. Marketing Technology News: MarTech Interview with Adam Cason, Vice President, Global and Strategic Alliances at Futurex Greg Baxter has been named Chief Transformation Officer. In this role, Baxter will lead and cultivate the company’s digital…

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to illuminate what really works in the quickly evolving digital advertising environment. The first report, “X-Ray Specs for Path to Purchase Attribution,” uncovered that brands with a restricted view of their consumers’ journeys could actually drive customers away from the very destinations where they are most likely to buy. Because of the increasing limitations on third-party,…

Virtual and Hybrid Events Company wtv. Announces Appointment of Charlie Thompson as Head of Marketing

wtv., the global hybrid and virtual event platforms company is pleased to announce the appointment of Charlie Thompson as Head of Marketing. wtv., the global hybrid and virtual event platforms company and one of the longest established virtual communications businesses in Europe and Asia, is pleased to announce the appointment of Charlie Thompson as Head of Marketing. Marketing Technology News: Clinch Secures $10M in Series A Funding Round to Support Accelerated Growth and Increasing Demand… This is a…

Intrinsic Digital Names Justin Mink as Chief Revenue Officer

Intrinsic Digital, a leader in location-based marketing, is pleased to announce Justin Mink as the company's first Chief Revenue Officer. Mink will be responsible for growing the Sales and Marketing teams of Intrinsic Digital's flagship brands (ApartmentGeofencing.com, RestaurantGeofencing.com, HotelGeoFencing.com), working closely with the Product team to ensure ongoing product-market fit as the company continues its rapid growth trajectory.  In addition, Mink will orient the company's sales and marketing strategy…

Yotpo Introduces Advanced New Partner Program to Help Service Partners Build Amazing eCommerce Experiences

Astound Commerce, Capgemini, BVA, Zehner, Gorilla Group, and Others Recognized in Yotpo's Premier Partner Tier Yotpo, a leading eCommerce marketing platform, has announced a new partner program designed to deepen relationships within Yotpo's partner community and encourage them to unlock more advanced benefits for their business and their clients. The program will power merchant success by providing Yotpo's agency and service partners the value and support needed to build amazing eCommerce experiences. Marketing…

SugarCRM Helps Companies Reach New Levels of Predictability and Unveils New Branding to Drive It Home

New AI Models Power the Platform That Does The Work For Marketing, Sales, and Service Teams Today SugarCRM Inc. is bringing SugarPredict to marketing automation to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring. SugarPredict is a powerful AI engine that breaks down sales and marketing barriers holding back the full potential of CRM and marketing automation solutions. The launch reinforces Sugar’s new brand message and design which reflects the…

Informatica Named No. 1 in Global iPaaS Market Share Revenue for Eight Years in a Row

In the 2021 Gartner Report, Informatica Has the Largest Global Market Share - 15 Percent of $3.47 Billion - for Integration Platform as a Service (iPaaS) Informatica, the enterprise cloud data management leader, today announced that leading IT research and advisory firm Gartner, Inc. found Informatica to have the largest global market share for Integration Platform as a Service (iPaaS) for the eighth year in a row. This ranking is based on 2020 market share identified in Gartner research released on April 14, 2021, Market…

ON24 Expands Global Localization of Digital Experience Platform to Japan

Continued investments in Asia-Pacific support company’s growth and accelerate customers’ shift to digital-first engagement ON24 today announced the availability of the ON24 Digital Experience Platform in Japanese, furthering the company’s ongoing investments in Asia-Pacific to scale operations and support its increasing number of customers throughout the region. With Japanese language availability first in ON24 Webcast Elite, ON24 is expanding global localization of its platform and services. Now local and multinational…

Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform

Continuing its strong growth trajectory, Smartly.io’s acquisition advances its creative optimization capabilities with AI Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising. Combining their advanced AI and machine learning creative capabilities with Smartly.io’s digital advertising automation platform, brands can now make more data-driven decisions about their ad creatives with an unmatched level of bespoke…

CTV Share of Impressions Grows and 30-second Ads Reach Unprecedented High in Extreme Reach Q1 2021 Video Benchmarks Report

15-second Ads Hit All-time Low and Premium Publishers Regain Lead over Media Aggregators Extreme Reach (ER), the complete asset management solution for TV and video advertising, today released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge™ platform to CTV, desktop, and mobile devices. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt Edge Key findings include:…

Weave Unveils New Features to Help Small Businesses Streamline Customer Onboarding

Digital Forms & Web Assistant Create New Efficiencies in Servicing New Customers Weave, the all-in-one customer communications platform for small business, announced the launch of two products to make it easier and faster for businesses to add new customers. Digital Forms and Web Assistant are available today to new and existing Weave customers. The new features simplify the way small businesses can schedule appointments and collect necessary information — making the journey from the first conversation to the first…