Leading experiential firm We’re Magnetic announced today three significant hires across its business and creative departments: Managing Director Tim Hutchins, Group Creative Director Emil Filip Czarnowski, and Group Business Director Courtney Balzer. The new hires come as the firm continues to grow its existing client partnerships with American Express, Netflix, Pinterest, and Shopify, among others, as well as add new ones. “It’s an exciting time for We’re Magnetic, as we continue to add new projects and significantly…

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. Gartner analyst Ewan McIntyre discusses 5 cost optimization tactics for #marketing leaders. #GartnerMKTG #CMO “Over the last few years,…

Investment Makes CAKE the Largest Performance Marketing Software Vendor; Maximizes Innovation While Increasing Reliability and Scalability to Create New Revenue Opportunities for CAKE Customers Worldwide CAKE, the leading global performance marketing software provider, announced that the company has been acquired by Constellation Software Inc., a $20-billion international provider of market-leading software and services. The acquisition investment furthers CAKE’s innovation in performance marketing software and solutions…

Hot off the heels of strong 2019 financials -- which included the ultimate vote of confidence from McDonald's, who purchased a 9.9 percent stake in the company - NZX listed Plexure, has announced the release of its new product, Analytics Studio. Plexure, a leader in mobile engagement software, has transformed itself in the last two years to become a self-sustaining, cash flow positive business, and tripled its share price along the way. The announcement of its Analytics Studio is a step towards Plexure's…

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

" When consumers are offered something of value in return for their information, they are more willing to share their data with marketers. " What is Jebbit and how does it help marketers better understand people’s needs? Jebbit is a new type of Marketing Technology, called a Declared Data platform. Given how important relevant or personalized experiences are to consumers, yet the apprehension they have around brands collecting any and all data on them, the Jebbit platform gives consumers the ability to share the data they…

Program Provides Training, Mentorship and Support to Help App MarketersAccelerate Growth Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps. In today’s crowded mobile ecosystem, many app marketers find themselves up against competition with significantly more resources with which to acquire new users.…

New Report Around Omnichannel Shopping Shows 71% of Consumers Are Mobile Shoppers, While 61% Are Willing to Automate Their Purchas Blis, a global martech business, announced the launch of a new white paper entitled “Omnichannel Consumers Treading New Paths to Purchase.” The research identifies the changing preferences of consumers in an omnichannel retail landscape and the opportunities for marketers to better connect with their customers. The findings show that mobile shoppers provide a rich opportunity for retailers,…

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

The Combined Company, with over $100 Million Arr, Offers the Most Powerful Business Intelligence Technology Available to Builders of Analytic Apps, Helping Democratize Data Insights for Everyone Sisense, the leader in empowering analytic builders to simplify complex data and provide insights to everyone, announced its merger with Periscope Data, the world's leading analytics platform for cloud data professionals. Sisense delivers deep expertise in mashing up disparate data sets, building and embedding analytic apps and…

Ad Tech Startup CEO Matt Gallant Calls Out Industry "Crypto Cowboys" For digital securities to successfully navigate the waters of global finance, new territory is charted daily. And yet, a Titanic-sized obstacle remains: the widespread and often negative belief that digital assets are high-risk, unproven and unregulated. tribeOS, which launched the first federally approved Digital Security Offering (FIRE), continues its momentum in establishing a more accurate narrative. tribeOS CEO and co-founder Matt Gallant,…

U°Os AIMS to Become the Digital Reputation Standard on the Web, Making Network Economies More Productive U°OS, a blockchain protocol that translates economic and social actions into reputation, proposes a universal portable reputation system and aims to become the standard on the Web. Adjustable to any e-commerce, social media, review platforms, and any network in general, the U°OS Network is underpinned by a unique Delegated-Proof-of-Importance consensus algorithm, developed in-house, and based on NCDawareRank. After…

Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge…

New Financing Solidifies Company's Growth Plan and Vision to Protect Brands and Consumers from Online IP Infringements Red Points, a global leader in online IP infringement detection and removal, announced that it has closed $38 million in funding, bringing the company's total capital raised to $64 million and cementing its global footprint in the online brand protection space. The round was led by Summit Partners, with additional participation from existing investors Northzone, Mangrove, Eight Roads Ventures and Banco…

Bpm'online, a global business software company leading in the space of business process automation and CRM, announces the update of its Certification program. Users can assess their knowledge and skills in one of two areas: bpm'online analyst and bpm'online developer. Bpm'online analyst certification is intended for such roles as implementation specialists, business analysts, sales managers, pre-sales engineers and CRM coordinators, while bpm'online developer certification is intended for custom solution developers. There…

Taptica International Ltd, a global leader in advertising technologies for brand advertising and performance-based mobile marketing, is pleased to announce that Mr. Ofer Druker has been appointed as Chief Executive Officer and a board director of the Company with immediate effect. Mr. Druker is currently Executive Chairman of the Tremor Video division, acquired by Taptica in August 2017, and has been instrumental in its successful integration. Mr. Druker was the founder and CEO of Matomy Media Group Ltd ("Matomy") until…

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…