Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Zendesk Continues Enterprise Expansion With New AI-Powered Enterprise Self-Service Product

Launch of Guide Enterprise, an AI-powered self-service, is Zendesk's Third Enterprise Product Launch in the Past Year Zendesk Inc. announced that it has surpassed a $500 million annual revenue run rate, making it the fastest growing dedicated customer service and engagement platform. The company also launched Guide Enterprise, a new enterprise product with AI-powered self-service tailored to larger organizations. Since Zendesk went public in 2014 with an annual revenue run rate of $100 million, the company has seen an…

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…