New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast…
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With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build…
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With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile…
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Telaria, the complete software platform that optimizes yield for leading video publishers, announced its partnership with She Runs It, formerly Advertising Women of New York, to elevate women at all stages in their career in the technology…
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TAB GmbH, the mobile performance specialist of the PIA Group with seven locations worldwide, is buying the technology from DCypher Media B.V. and is now offering customers tailor-made product offerings and In-house technology under the new…
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Investment In Independent, Audio Measurement Platform Comes at A Time When Audio Ad Spending Soars to Record-Levels Veritonic, the industry's comprehensive audio analytics and research platform, announced it closed a $7.5 million Series A…
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Adelaide continues innovating attention measurement with the integration of DISQO's Brand and Outcomes Lift measurement into its AU metric, enabling more efficient advertising outcomes Customer experience (CX) platform DISQO announced that…
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It’s been a busy start to the year for adtech vendor, Adnami, which announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network Ad4Good and…
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Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America With the goal of providing brand marketers and media buyers the easiest and quickest…
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Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight…
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To drive impactful customer journeys, marketers today have to think differently. How do some of the industry's best build online journeys that lead to better sales conversions? Catch some proven best practices and tips while skimming…
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AdTheorent Holding Company, Inc. , a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, announced that it will…
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BuildFire earned a "Leader" badge in G2's Grid Report for Drag and Drop App Builders for the sixth consecutive quarter. BuildFire was also named a "Leader" in the Small Business Drag and Drop App Builder Software category for the second…
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As Vice President of Product, Consumer Applications, Duke will elevate the member experience of DISQO's consumer-facing applications Customer experience (CX) platform DISQO announced the addition of product development veteran Andrew…
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Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes Integral Ad Science, a global leader in digital media quality, today released 'Ad Context…
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The fifth annual awards program recognizes Skai's innovation in marketing planning and omnichannel activation, measurement and marketing intelligence Skai, a leading omnichannel marketing platform, announced today that it has won "Best…
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Chief Customer Officer, Brockey, honored in the "Magnanimous Mentors" Category Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that Elizabeth Brockey, Chief Customer Officer, was honored…
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Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it's one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach…
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New cross-platform and cross-publisher clean room solution will be built on Snowflake's Media Data Cloud OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more…
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Carbon management firm joins with media supply chain data company to make advertising the first entirely carbon neutral industry. Scope3 has selected Carbon Direct to build, procure, and manage a central portfolio of high-quality carbon…
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