PadSquad Deploys the Iguazio Data Science Platform to Predict Ad Performance in Real-Time

Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences’ experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and…

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives. “We all know that customer data creates a competitive advantage, but what companies…

Mode Analytics Partners With Snowflake To Create Modern Data Analytics Stack

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile…

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile data,…

Assembl Chronos, a Blockchain-Based Timestamping Service for Scientists, Launches in Free Public Beta

Assembl's Decentralized Software Enables Global, Cross-Border Research Collaboration in the Scientific Community, Reduces Risk of Research Theft Assembl Inc., a startup working to streamline research collaboration, has launched a no-cost public beta of decentralized timestamping service Assembl Chronos, which allows scientists to establish provenance over their research findings. The move comes a year after the Assembl team closed their angel round with Swiss blockchain-oriented investment firm CV VC. The release includes…

SQream Connector Newly Featured in Tableau’s Extension Gallery Enables Interactive Analytics on Massive Data Stores

Tableau customers can rapidly ingest data, enabling exploration, analysis, correlation and visualization of significantly more data with more dimensions SQream, provider of a data analytics acceleration platform that enables enterprises to gain critical business insights from their massive data stores, announced that its data connector is now available in the Tableau Extension Gallery. The connector provides Tableau customers with near real-time interactive analytics on terabytes to petabytes of data. The SQream Connector…

MTX Boosts Data Analytics Capabilities For Its ERM Solutions

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…

Arria and TIBCO Announce Strategic Partnership to Bring Faster Understanding of Data

Arria NLG, a leading provider of Natural Language Generation (NLG) technology, announced the two companies have joined forces to help the world draw greater meaning from data, opening the doors to better solutions for many of the problems we face. Their collaboration augments BI dashboards with insights written in natural language, providing a new starting point for data analytics. Already, this strategic partnership has assisted people by giving them an improved understanding of COVID-19 data in the context of whichever…

Databricks Introduces Delta Engine and Acquires Redash to Bring Performance and Ease-of-Use to Cloud Data Lakes

New Capabilities Help Data Teams Build a "Lakehouse" for Unified Data Analytics Databricks, the data and AI company, announced the availability of Delta Engine and the acquisition of Redash. These new capabilities make it faster and easier for data teams to use its Unified Data Analytics platform for data science, machine learning, and a broad range of data analytics use cases. Delta Engine is a high-performance query engine on cloud data lakes and Redash is an open source dashboarding and visualization service for data…

Immuta Launches Native Offering for Databricks With Enhanced Security and Collaboration Features

Immuta for Databricks features secure data collaboration, simplified regulatory compliance, and advanced anonymization techniques New 14-day trial makes it easy for Databricks customers to try Immuta at no cost Immuta, the automated data governance company, announced an enhanced platform integration with Databricks, the data and AI company. Immuta for Databricks - a new, native offering for Databricks customers - enhances data engineering productivity and data security by automating fine-grained access control and…

Zepl Integrates Snowflake 2.6 Spark Connector to Accelerate and Simplify Data Science at Scale

Integration highlights strengthening of partnership and growing customer momentum Zepl, the data science platform built for your cloud data warehouse, announced that it has deepened its technical integration with Snowflake by utilizing Snowflake's 2.6 Spark Connector in Zepl's SaaS product. This new integration dramatically improves performance when accessing data for analysis and minimizes costs. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center…

Privacera Announces Latest Version of the Privacera Platform for Secure Data Sharing in Databricks

Delivers High Performance Security and Governance in the Cloud with Native Integration Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger, announced the latest version of the Privacera Platform, an enterprise data governance and security solution for machine learning and analytic workloads in the public cloud. Leveraging the Apache Ranger architecture, the Privacera Platform integrates with Databricks to help ensure consistent governance, security, and compliance across all…

DBTA Names IRI a Top 100 Data Management Company Again

Big Data Manipulation & Masking ISV Recognized for Fifth Straight Year Innovative Routines International, has again been included in Database Trends and Applications (DBTA) magazine's "DBTA 100: The Companies That Matter Most in Data". The list spotlights "innovative vendors are addressing both emerging and long-standing challenges" in data management. DBTA 100: The Companies That Matter Most in Data IRI Voracity - Total Data Management Platform "Today, there is a constantly evolving list…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Domino Data Lab Joins NVIDIA DGX-Ready Software Program

Companies Collaborate to Accelerate AI and ML Workflows, Making Best-in-Class NVIDIA GPUs Easily Accessible to Data Science Teams Domino Data Lab, provider of the industry-leading open data science platform for large enterprises, announced it is joining the DGX-Ready Software program by NVIDIA. As part of this program, Domino joins NVIDIA and its partners to further simplify artificial intelligence (AI) infrastructure and help enterprises maximize the full potential of this technology. Marketing Technology News: DOSL App…

Zaloni Recognized as a Key Vendor in Data Management, Integration and Preparation by CRN and Quadrant Knowledge Solutions

Zaloni named to CRN’s 2020 Big Data 100 List for the 4th consecutive year and included as a key vendor in Quadrant Knowledge Solutions Data Preparation Market Outlook Report Zaloni™ announced today that CRN®, a brand of The Channel Company, has named Zaloni to its 2020 Big Data 100 list and Quadrant Knowledge Solutions has ranked Zaloni as a top vendor in the Global Data Preparation Tools Market Outlook Report. “We’re pleased that Zaloni continues to be recognized by industry experts as a leader in data management,” said…

MarTech Interview with Josh Poduska, Chief Data Scientist at Domino Data Lab

"I think it is unrealistic to expect AI and ML to solve all the world’s problems. In my opinion, there will be plenty of situations where AI and ML are not the right fit." Know Me Hi Josh, tell us about your journey and how you arrived at Domino Data Lab. I’ve been in the analytics space for about 18 years and have loved every step along the way. We, humans, are naturally prone to making decisions based on a limited understanding. Information, when properly communicated, frees us from our biases and…

Immuta Unlocks The Cloud for Sensitive Data Analytics

Native Support for Snowflake, Plus new Privacy and Security Features, Help Customers Confidently Shift to Cloud-based Analytics, BI and Data Sharing Immuta, the automated data governance company, today announced native support for Snowflake, along with new privacy and security automation capabilities, that help organizations fully leverage cloud-based data analytics and data sharing -- even on their most sensitive data sets. Enhancements to the Immuta platform include k-anonymization, the latest addition to Immuta’s…