Marketing Automation Platform WebEngage Featured In The Financial Times Asia-Pacific High-Growth Companies 2021 List

WebEngage, a full-stack Marketing Automation company, has been recognized by Financial Times as one of Asia-Pacific’s top 500 high-growth companies, debuting in the list at rank 206 to emerge as a rapidly-growing company. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast Monitoring Service and Expands into New… The report compiled in partnership with Nikkei Asia and research provider Statista — ranks Asia-Pacific companies by their compound annual growth rate (CAGR) in revenue between…

Quadient Recognized as Technology Leader in CCM and Customer Journey Mapping by Global Research Firm

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Brand Wings Software Takes Flight-New Platform Is Poised To Disrupt Through-Channel Marketing Automation Space

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The…

DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO…

MadCap Software Extends Accessibility And Productivity In Delivering Modern Web And Print Documentation With The MadCap Authoring And…

MadCap AMS, featuring MadCap Flare and MadCap Central, extends cloud-based reviews with table and image support, Markdown and Adobe FrameMaker® 2020 import support, PDF/Universal Accessibility support, and a new responsive design control with an industry-first Layout Resizer MadCap Software, Inc., the leader in multi-channel content authoring, today announced that the April 2021 Release of the MadCap Authoring and Management System (AMS) is now available. Featuring MadCap Flare and MadCap Central, the newest MadCap AMS…

Lakeside Software Technology Supercharges New Lenovo Device Intelligence Plus Digital Experience Management Solution

Lakeside Software, the leader in digital experience management, announced their collaboration with Lenovo to launch Lenovo Device Intelligence Plus, its new enhanced version of its cloud-based Software-as-a-Service PC health management tool. The combination of Lakeside Software's premier digital experience management (DEM) solution, the Digital Experience Cloud, and Lenovo's advanced predictive analytics software, empowers administrators with a broader set of analytics and tools to drive actionable insights…

Virtana Appoints Christina Richards Chief Marketing Officer

Tech Industry Marketing Veteran Will Lead Virtana Through Accelerated Momentum and Growth Into the Hybrid Cloud Market Virtana today announced that Christina Richards has been appointed as Chief Marketing Officer. Richards will be responsible for leading global marketing and will report directly to Kash Shaikh, President and CEO of Virtana. Marketing Technology News: How Marketers Can Benefit from a Cloud Data Warehouse The announcement follows news of the recently appointed VP of Product Management and Senior Vice…

Zivaro Achieves Cisco Customer Experience Specialization

Cisco recognizes Zivaro's expertise and qualifications in supporting customers across the entire lifecycle of their solutions and services Zivaro Inc. announced today that it has earned the Cisco Customer Experience Specialization in the US. Zivaro demonstrates its deep technical expertise and qualifications to support customers across the entire lifecycle of Cisco solutions and impact business outcomes by achieving this specialization. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

LeanIX Acquires Leading US SaaS Management Provider Cleanshelf

With the Cleanshelf acquisition, LeanIX is now the first provider in the enterprise architecture industry to offer an out-of-the-box solution for SaaS management LeanIX, a platform that enables Corporate IT and Product IT teams to plan and manage their Continuous Transformation journeys, today announced the acquisition of Cleanshelf Inc. Headquartered in San Francisco, Cleanshelf is a leading enterprise software-as-a-service (SaaS) management solution with more than 3,000 integrations and it currently manages $700 million…

Celigo Appoints Steve Sutter as Chief Financial Officer And Jordan Fladell As VP Of Alliances And Channel Capitalizing On Strong Growth…

Leading iPaaS Provider Hires Experienced Tech Executives to Facilitate Next Phase of Expansion as Demand for Integration Solutions Continues to Spike Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for both business and technical users, today announced the addition of Steve Sutter as Chief Financial Officer and Jordan Fladell as VP of Alliances and Channel to its growing leadership team. Both leaders come to Celigo with several decades of experience successfully building Software-as-a-Service (SaaS)…

UiPath Appoints DocuSign CEO Dan Springer to its Board of Directors

SaaS industry veteran joins seasoned executives that support UiPath as businesses prepare for the fully automated enterprise UiPath, a leading enterprise automation software company, today announced the appointment of Dan Springer to its board of directors. Springer is the CEO of DocuSign, which helps organizations connect and automate how they prepare, sign, act on, and manage agreements. Marketing Technology News: Alter Agent’s Study Examines Year-Long Trends Surrounding Consumer Fear and Anxiety…

TactileAI Raises $1M in Seed Funding from SpringCamp

Funding will be used to develop its enterprise SaaS platform for disrupting consumer testing in the skin care industry and partner with leading global beauty brands. TactileAI, a B2B consumer data analytics platform for the global beauty care industry, today announced the closing of $1 million in seed round funding by SpringCamp. SpringCamp is an early-stage venture capital fund backed by NAVER, the Seoul-based tech company that operates South Korea’s largest search engine and is often referred to as the…

Siteimprove Releases New Study Guiding Manufacturers on Powerful Digital Engagement Strategies

Company partners with Adobe and Capgemini in the release of Achieving Success in the Age of the Digital Consumer Report Siteimprove, an award-winning global software-as-a-service company, today announces the release of a new study, Achieving Success in the Age of the Digital Consumer Report, a report aimed at helping manufacturers identify changing customer preferences in order to develop an agile web strategy that responds to ever-evolving customer needs. Marketing Technology News: Sappington Names Lisa…

MarTech Interview with Shalin Jain, CEO at HappyFox

The Covid-19 pandemic changed the kind of technologies support teams and customer facing teams needed to invest in, in order to drive business productivity. Shalin Jain, CEO at HappyFox weighs in with a few thoughts: ______ Tell us a little about yourself Shalin…we’d love to hear a little bit about your journey as a tech founder...and the story of HappyFox…. HappyFox began in 2012 as a cloud-based help desk offering. Today, a little over 9 years later, we offer a suite of products for support teams that includes…

Exceed.ai Helps SaaS Companies to Better Nurture and Qualify Leads

The SaaS economy has been steadily growing with more companies offering their products or services under the software-as-a-service model. According to Gartner’s forecasts, SaaS revenues are set to grow to $121 billion by 2021 and $141 billion by 2022. SaaS companies deal with customers in a setup that may not be similar to what traditional businesses are accustomed to. The approaches in attracting customers that work with conventional businesses may not be as effective when it comes to marketing SaaS solutions, conducting…

Velocix Expands SaaS portfolio With Cloud-Native Video Recording Manager

Fully managed service reduces operational costs and time-to-market for Cloud DVR and time-shifted video applications Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has expanded its portfolio of fully managed software-as-a-service (SaaS) applications with the launch of a new cloud-native video recording management service called Cloud VRM. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Cloud VRM features an…

CRI Engaged as Digital Signage Solutions Provider to International Convenience Store Chain

Creative Realities, Inc. , a leading provider of digital marketing solutions, has been engaged to provide a full suite of integrated digital signage solutions to one of the world's largest international convenience store chains with a footprint expected to eclipse 14,000 stores in the United States and Canada during 2021. This engagement expands the customer relationship by adding procurement services, hardware sales, and the utilization of CRI's proprietary platform to manage content displayed on digital menu boards…

AvePoint Launches EduTech To Improve Higher Education Technology

AvePoint, Inc., one of the largest Microsoft 365 data management solutions providers, announced today the global launch of AvePoint EduTech. The Singapore incorporated company will boast one of the first holistic SaaS education management systems directly integrated with Microsoft 365 for educational institutions and commercial businesses with training and accreditation needs. Marketing Technology News: Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf The EduTech platform, consists…

Litify Chooses Vonage as its Preferred Contact Center Partner to Enhance Customer Experience for Legal Service Providers

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Litify, a fully-integrated legal Software-as-a-Service (SaaS) platform, has chosen Vonage as its preferred contact center partner. Litify is a complete business transformation platform built on Salesforce AppExchange, empowering legal professionals to improve their practices, client experience and operations. Leveraging Vonage Contact Center for Salesforce (VCC) solution, Litify will have the ability…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…