Banner Before Header

HERE and Blis Partner to Enrich Insights and Data Through Location Intelligence

HERE Technologies, a global leader in mapping and location platform services, and Blis, a global pioneer in advanced location data technology, announced a partnership that will enhance Blis’ audience ability to deliver premium, accurate and scalable points of interest (POIs) across all of its location-targeting insight capabilities and tools. HERE Places, the company’s global database of places, will enhance Blis’ robust POI database, which maps verified GPS data to real-world locations. With access to more than 1 billion…

Yellowfin Again Named in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

Yellowfin Is Positioned Among the World's Leading Business Intelligence and Analytics Vendors on the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms Yellowfin BI is announced as one of the leading vendors in the analytics industry by its inclusion, for the sixth consecutive year, in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. Gartner places Yellowfin as one of the leading analytics vendors in the world in this Magic Quadrant. "We're thrilled that Yellowfin has…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

Next Evolution in Business Intelligence Dashboards: Giving Decision-Makers Real-Time, Actionable Data with Arria’s Advanced Natural…

As decision-makers deal with making sense out of an ever-growing, endless stream of data, top among the strategic initiatives for organizations in 2019 will be enhanced dashboards, automated reporting and augmented analytics. The key technology breakthrough addressing these initiatives is the addition of Natural Language Generation (NLG) to the current slate of Business Intelligence (BI) dashboards. NLG is a form of Artificial Intelligence, based on advanced computational linguistics and algorithms, that automatically…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

Qlik Expands Analytics and Business Intelligence Leadership in AI and Machine Learning

Cognitive Machine Learning Expands AI Capabilities, Enhances the Value of Data for Every User Qlik continues to lead the analytics and business intelligence industry in delivering AI (augmented intelligence) innovation that expands the value of Qlik’s platform for all users. With the November 2018 release of Qlik Sense, Qlik has introduced new machine learning (ML) capabilities into its cognitive engine and platform. Precedent-based machine learning allows the Qlik cognitive engine to get smarter over time,…

InsideSales.com Debuts First AI-Driven Email Sales Prospecting Platform Powered by Collective Intelligence

Sales Can Easily Create, Target, and Track Emails with Multiple Recipients, Videos, and Attachments to Connect With More Buyers InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a new standard for email sales prospecting and engagement tracking, providing the most accurate…

IBM Services Signs $240 Million Agreement with Lenovo to Help Drive the Future of its Call Centers with Artificial Intelligence

IBM Solution Offers Global Reach of Cognitive Solutions, Augmented Reality and Weather Alerting Technologies IBM announced that it will supply field services and remote call center solutions to enhance the commercial customer experience for Lenovo in its North America, EMEA, and Latin America markets. The $240M USD multi-year agreement continues to build on the success of the IBM-Lenovo relationship that began in 2005.  Today's customers' expectations for service are changing, and they want to have everything…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…

ContentSquare Launches Augmented Reality Tool for Brands Seeking Instant Digital Customer Analytics

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click. "Because digital is a mission critical channel today, we want to make sure that, for companies we support, key…

Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

SuperData Research Will Complement and Strengthen Nielsen's Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide. Intelligence provided by SuperData will enhance the…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

Sisense Eureka! Brought Together Hundreds of Analytics & AI Innovators to Discuss the Future of Business Intelligence

Sisense Also Announced a Virtual Data Scientist Bot That Allows Anyone in a Simple Drag and Drop to Run AI on Her/His Data Sisense, disrupting the BI market by simplifying business analytics for complex data, recently announced the successful conclusion of Eureka!, its sold-out, invitation-only, global client event in New York City June 12 through June 13, 2018. Eureka! was an impactful two-day event where hundreds of senior business leaders and analytics professionals came together to learn and share innovative best…

Will AI Really Be The Death Of Human Intelligence?

Since AI became a topic of considerable study in the 1960s, it has suffered from a multitude of false hopes. The big breakthrough was always just around the corner and AI would inevitably transform society. Numerous papers predicting the demise of work as we know it have been published. Led by the notorious work of Oxford University’s Carl Frey and Michael Osborne, these papers typically highlight the huge number of jobs that will be lost by automation, but have a number of logical fallacies, whether it’s the lump of…

The Tailwinds for Augmented Reality Advertising Are Too Strong for CMOs to Ignore: Boston Consulting Group

New Study by the Boston Consulting Group Revealed That More Than 80 Million People Alone in the US Engage with AR Monthly The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising? “While no one can predict…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

[24]7 Changes Company Name to [24]7.ai to Reflect Leadership in Artificial Intelligence

Using 7.ai Solutions, Large Companies are Attracting and Retaining Customers through Personalized, Predictive and Effortless Customer Experiences 7, a global leader in intent-driven customer experience solutions, has changed the company name to 7.ai to better reflect its leadership in leveraging artificial intelligence to dramatically improve customer experience. 7.ai empowers companies to understand, anticipate and act on consumer intent, leading to better experiences, greater brand loyalty and increased revenue…

Textio Upgrades Enterprise Offering to Optimize Augmented Writing for Larger Teams

Large Enterprises Finally Measuring Impact Of AI On Human Resource Platforms With Textio Textio, the developer of the world's first augmented writing platform, announced a host of new product features and updates designed to address the needs of large organizations looking to bring in leading talent. Enterprises are under increasing pressure to deliver measurable improvements in their hiring pipeline and they are turning to artificial intelligence (AI) solutions. While AI solutions for HR organizations have gained in…

IDC MarketScape Names Genpact as a 2019 Leader in Worldwide Analytics in Business Operations Services

Report cites Genpact's applications across functional areas, including finance and accounting, and supply chain Genpact, a global professional services firm focused on delivering digital transformation, was recently named a Leader in the IDC MarketScape: Worldwide Analytics for Business Operations Services 2019 Vendor Assessment. IDC MarketScape recognized Genpact for continuing to evolve its offerings and capabilities to combine domain expertise with services and technology. Marketing Technology News: Pixalate…

MarTech Interview with David Benigson, CEO at Signal AI

"Augmented Intelligence is not only the weapon and shield of the future, but also the greatest human success story of the 21st century." Hi David, tell us about your role and journey into technology. My journey into technology wasn’t a conventional one! My career began in law, and I recall spending thousands of hours reviewing contractual documents in order to isolate specific information. Similarly, my parents run a successful executive search business where a key task is curating content for their daily…