Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale
Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment
Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…