Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. White Paper from SEMCopilot Details How to Eliminate Sources of Waste in PPC Accounts Developed to Help Business Owners and Marketers Who Manage Their Own AdWords Account Emotibot Secures USD30 Million In Series B Round to Create the Industry’s Leading…

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announces the introduction of a new market category into the sales and marketing technology stack: video automation. Until now, video’s representation in the marketing tech stack has been limited to single-use video tools. Videolicious’ end-to-end platform…

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Vidoomy Launches Contextual Video Targeting Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer Engagement Sprinklr’s Platform Analyzes Data and Bridges Data Silos Across Resource…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision Google Discover Feed to Show Instead of…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Snapchat Releases Retail Footprints ‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers Phrasee Declares War on…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source for major MarTech developments in the last week. Social Listening Leader linkfluence Acquires Scoop.it linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets. Motista’s Study Results Conclude That Emotional Connection Is the Key to Brand Success…

Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, announced a referral partnership with Hootsuite, the world's most popular social media management solution to provide enterprise brands with a complete set of tools essential for managing their social media marketing efforts. "We are thrilled to have been chosen by Hootsuite as an influencer marketing technology partner. With over 16 million users, Hootsuite leads the social media…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. JET8 Foundation to Host Inaugural Den Summit in Singapore Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies New Research Shows Person-Level Data…

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Clari Names Cornelius Willis as Chief Marketing Officer The Benioffs Acquire the TIME Media Brand for $190 Million Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Kochava’s New Audience Insights…