Banner Before Header

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

Experian Makes Strategic Investment In PlaceIQ’s Location Intelligence Products and Capabilities

PlaceIQ's Location Intelligence Products and Capabilities Become Complementary Elements for Key Initiatives Across Experian's Marketing Division PlaceIQ, the company building a new model of consumer behavior with location data, announced a comprehensive strategic partnership with Experian, which includes a financial investment from the global information services company. This investment represents a growth round of financing for PlaceIQ, enabling the company to continue its strong forward market momentum by scaling its…

TechBytes with Emma Monks, VP of Crisis Intelligence at Crisp

Tell us about your role and the team/technology you handle at Crisp. As VP of Crisis Intelligence at Crisp, I head up a team of consultants and researchers who focus on helping our globally recognized clients with their crisis preparedness, social and wider web monitoring strategies, issue escalation trigger points and maps of internal stakeholders who need to be made aware of potential crisis situations when they arise. The team's researchers ensure that we keep our clients on top of both the direct sources of potential…

cClearly Named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Vendors Selected for the Cool Vendor Report Are Interesting, New and Innovative cClearly, the leading provider of audience optimization solutions for search, social and programmatic and the first to offer a marketing optimization platform based on third party, real-world signals, announced that it has been selected as a Cool Vendor in the May 2019 "Cool Vendors in Artificial Intelligence for Customer Analytics" report by Gartner, Inc (report available to Gartner subscribers). In its report, Gartner states: "CX…

Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities

Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a US-based company with one of the most powerful programmatic sampling platforms in the consumer insights industry. This acquisition is a step forward for Cint in achieving its ultimate vision of being the technology backbone of the world's most innovative insight companies. It brings in three distinct strategic advantages to Cint. Firstly, it will benefit from integrating into…

Intelligence Node Raises $5.5 Million in Series B Funding, Targets 100 Percent Growth by 2020

AI Retail Analytics Leader Leverages New Funds to Focus on US Footprint, Expanding Product Portfolio and Growing Sales & Marketing Team Retail analytics and pricing intelligence leader Intelligence Node announced the successful close of its Series B funding round with new participating investment partners Cornerstone Fund (CSVP Fund) and Calibre Ventures. Existing investors, MegaDelta Capital Advisors (erstwhile NEA India funds) and Orios Venture Partners are also participating, leading the company to its total…

Quadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia Pacific

Incorporating Foursquare’s Places Database, Quadrant Audiences to Allow Advertisers to Communicate the Right Message to the Right Person at the Right Time, with Highly Targeted and Personalised Ad Campaigns Quadrant Audiences Can Be Accessed Through Lotame, the Trade Desk, Google Marketing Platform and Other Leading DMPs and DSPs Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic location data and intelligence, announces the launch of Quadrant Audiences. Quadrant…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout

dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns. The integration with dataxu’s OneView software will enable advertisers to work with OpenAP to create and distribute precision audience segments across OpenAP’s forthcoming digital marketplace.…

TapClicks Acquires Search Marketing Intelligence Provider iSpionage

Adds Competitive SEO and SEM Intelligence to Its Portfolio of  MarTech Solutions TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for search marketing, SEO and paid search advertising. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools and several other marketing analytics and reporting,…

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Content Hub Helps Marketers Collaborate, Plan and Create Engaging Content for Their Target Audiences by Providing Centralized Content Insights and Analysis Across Digital Channels Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences.…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

LivePerson Wins 2019 Artificial Intelligence Breakthrough Award

LivePerson's Maven Recognized with "Best AI-Based Solution for Customer Service" Award in 2019 AI Breakthrough Awards Program LivePerson, Inc., a global leader in conversational commerce, announced that its recently introduced Maven™ conversational AI platform was selected as the winner of the "Best AI-Based Solution for Customer Service" from AI Breakthrough, a leading market intelligence organization that recognizes top companies, technologies, and products in the global artificial intelligence market. Maven is a…

iQIYI Launches the First Domestic Interactive Film and Television Work “His Smile”, Providing Brand New User Experience to the…

iQIYI, Inc., an innovative market-leading online entertainment service in China, officially launched the first domestic interactive film and television work His Smile on June 20th. His Smile is the first interactive film and television work to be launched after iQIYI first announced the launch of the world's first interactive video guideline (IVG) in May this year. It uses the "branching plot" interactive function of IVG with 21 preset storyline options and 17 possible endings, breaking the traditional film and…

PMG Launches Marketing Intelligence Platform — Meet Alli

Alli, PMG's Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their Data in Order to Provide More Personalized Experiences to Their Customers PMG, a global, independent digital company introduced Alli, the company’s proprietary marketing intelligence platform that unifies advertisers’ data from disparate systems, providing immediate business insights and actions at scale. PMG introduces Alli, the company’s proprietary marketing intelligence platform that…

Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Cerebri AI, announced that it has been selected by Gartner, Inc. as a ‘2019 Cool Vendor for Artificial Intelligence for Customer Analytics’, a new category created by Gartner this year that recognizes the explosive impact AI can have in understanding customers at scale. Cerebri AI, an enterprise software start-up that uses patented AI to measure a customer’s commitment to a brand, that for first time can be used directly to drive financial results via a recommended series of action(s) tailored to each customer. Examining …

Global Sports Entertainment Leader Topgolf Selects InMoment to Tap into Next Level of Customer & Employee Experience Intelligence

Topgolf drives fun & engaging experiences to a global community of over 13 million consumers & 15,000 employees; expects to continue its innovation of world-class in-person and digital experiences via InMoment’s feedback approach Topgolf has selected InMoment, the leading cloud-based experience intelligence platform, to provide the rapidly growing company with the ability to better understand its unique and multifaceted human experience from both a customer experience (CX) and employee experience (EX)…

Deloitte’s Heat Launches Artificial Intelligence Practice ‘Heat AI’

Heat, the full-service advertising agency owned by Deloitte, launched Heat AI, a first-of-its-kind practice that leverages artificial intelligence and machine learning to discover online trends and conversations that are predicted to grow in popularity 72 hours before they peak — with 70% accuracy. To predict social trends, Heat AI's proprietary technology uses patented algorithms to capture, aggregate and analyze 100 million posts per day from 50,000 sources, including social, news sites and blogs. Every half hour, the…

Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences

Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Centro, a global provider of advertising technology, announced the launch of universal pixel on its comprehensive platform, Basis. Universal pixel technology uses a single pixel to automate the creation and organization of first-party audiences, eliminating the need for multiple audience and conversion pixels. This new Basis feature makes it easier and faster for advertisers to measure conversions and track customer actions. Beta…

Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt…