The Evolution of Audio Advertising and What’s Next in 2019

While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assets

Veritonic Audio Score Rates Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio effectiveness platform, launched the Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of each of their assets relative to others in the market and make more…

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

New Research: How Brands Can Connect on OTT and CTV

More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer intelligence platform. These consumers are using over-the-top (OTT) platforms instead, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable subscription. Connected TV (CTV) is a subset of OTT in which content is only viewable on a TV (Roku, Apple TV,…

US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that US podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a similar trajectory, reaching $345 million, a rise of 34 percent over $257…

The Evolution of Audio Advertising and What’s Next in 2020

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

7th China Internet Audio and Video Convention Focuses on New Marketing Driven by Synergy Between Content and Technology

The Empowering Marketing with Innovation forum, organized by Shunya International, was held in Chengdu on May 29 during the 7th China Internet Audio and Video Convention (CIAVC), marking the first time a marketing-focused session was held during CIAVC since the event was launched seven years ago. The session sparked active engagement and discussions among participants. The majority of the forum participants were of the opinion that the synergetic development between content and technology is accelerating the trend…

Audio Visual Solutions Company, IVCi, Explains How AV Solutions Enhance the Workplace Experience for Enterprise Companies

Enterprise companies thrive in facilities that promote collaboration and heighten employee performance. Audio visual solutions company, IVCi, explains how AV solutions enhance the workplace experience for enterprise companies. Video Conferencing In order to compete with other enterprise and global companies, industries must have the ability to communicate with employers, employees, as well as current and potential customers, regardless of location. Video conferencing enables companies to connect with others across time…

AI-Powered Knowledge Management Tool ‘Lucy’ Adds Difficult-To-Search Video to Her Repertoire

Information Within 40 Video and Audio Formats Will Now Turn up in Searches Made Using Pioneering AI Knowledge Management System from Equals 3 Equals 3, the makers of Artificial Intelligence-powered technology tools for Fortune 1000s and the agencies that serve them, announced a game-changing new capability for Lucy, its cloud-based knowledge management system: video search and insights. Equals 3 launched its AI Lucy three years ago after advances in technology created new frontiers in knowledge management. By reading,…

Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop

Podcasting shows explosive year-over-year growth as gains in spoken-word audio mark the 2019 Infinite Dial Study by Edison Research and Triton Digital. Among the US population ages 12 and older, as the total number of people who have ever listened to a podcast passes 50% for the first time. Edison Research and Triton Digital Reveal Results of The Infinite Dial 2019 “This is a watershed moment for podcasting--a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has…

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a global provider of advertising technology,  announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

Wibbitz Releases New Research on Millennial and Generation Z Audience Trends in Social Video

Wibbitz, the leading online video creation company, released the findings of its new research How to Reach Audiences with Social Video: From Millennials to Generation Z, revealing the difference in preferences, habits, and consumption of video on social media between the two most influential generations. Wibbitz surveyed more than 1,000 people between the ages of 18-22 (Generation Z) and 23-37 (Millennials), reporting that Generation Z is watching 3.4 hours of video each day while Millennials watch 2.5 hours. Both groups are…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…

TechBytes with Paul Lindstrom, Head of Research and Analytics at Tunity

Paul Lindstrom Head of Research and Analytics at Tunity Muted TV technology is a raging adtech phenomenon and a disruptive customer experience trend. We spoke to Paul Lindstrom, Head of Research and Analytics at Tunity, to understand how it impacts the adtech ecosystem and the trends in Mobile Advertising technologies in the coming months.Tell us about your role at Tunity and the team/technology you handle. I am the Head of Research and Analytics for Tunity. In this role, I look to transform the data collected via the…

Simpleview Selects AudioEye for Accessibility Partnership

Destination CMS/CRM platform formalizes digital inclusion roll-out strategy AudioEye, Inc. (NASDAQ: AEYE) ("AudioEye" or the "Company"), the leader in cloud-based software-as-a-service (SaaS) digital content accessibility solutions, and the only web accessibility company leading with technology for sustainable compliance with ADA-related requirements and enhanced user experience, today announced a new partnership with Simpleview, the travel and tourism industry's leading provider of CRM, CMS, website design, digital…

AI-Powered Audio Transcription Company, Trint Expands Operations to North America

Toronto-Native News Veteran Returns Home as Global Technology Entrepreneur with New Office in Toronto Trint, the pioneer of AI-powered speech-to-text transcription, announced its operational expansion to North America, with the opening of a new office in downtown Toronto, Canada to promote further growth in the region and tap into the city’s wealth of technology talent. Currently, Trint goes beyond transcription to provide the world’s most collaborative and innovative platform for searching, editing and getting the most…

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity SDK for Audio. Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity's patented deep learning TV audio streaming technology. This allows users to…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…

Adsonica and Advangelists Announce Mobile Audio Ads

Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based mobile marketing platform. Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low-cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads. Adsonica's…